TikTok advertising product introduction:

1. Douyin open screen advertising

Advertising styles: static 3 seconds, dynamic 4 seconds, video 5 seconds.

Sales method: CPT (the number of open-screen CPT product rotations is increased from 4 rounds to 8 rounds, and the inventory of a single round is 10,000CPM).

GD does not support targeting, but can support third-party monitoring of exposure and clicks.

Remarks: For open-screen CPT sales, you need to place an order and submit materials at least 5 days in advance. For open-screen CPM sales, you need to place an order and submit materials at least 3 days in advance.

2. Douyin information flow advertisement

Material type: horizontal video, vertical video.

Sales method:

GD (single-page advertisement): Click on the advertiser's avatar, nickname, title creative, "Details" label, bottom "View Details" bar, masked "View" "Details" button and right-swipe the video content to enter the promotion landing page; like interaction is supported, the number of likes is not counted and displayed, and comments and forwarding are not supported; the advertiser does not have a Douyin account and cannot be followed, and there is no Douyin homepage. Targeting is not supported, but third-party monitoring of exposure and clicks is supported.

GD (native advertising): Click on the advertiser's avatar, nickname, and swipe right on the video content to enter the advertiser's Douyin homepage; click on the title creative, "Details" label, the bottom "View Details" bar, and the Click the "View Details" button to enter the promotion landing page; support likes, comments, forwarding, and following the advertiser's Douyin account.

Bidding advertising: supports application downloads and landing page promotion purposes, does not support landing page-card and coupon advertising; supports cpc, ocpc, cpm, ocpm billing types; currently supports region, age, gender, and first-time activation Targeting such as time, Android version, ios version, network, operator, mobile phone brand, etc. Targeting such as app behavior classification and interest classification is not currently supported.

3. Douyin sticker product introduction:

Product advantages:

The usage scenario is native, users actively use it, the acceptance is high, and the interaction time is long;

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Inspire users to actively spread the word, and after sharing, trigger secondary use;

The advertising form is vivid and enhances the brand's favorability among Douyin users.

Product price: Selling price: Net price 300,000/7 days.

Position: The fourth position in the first row of the Douyin sticker column for 3 days. The position is random for 4 days. For continuous purchases, multiple stickers need to be designed to ensure replacement once a week.

This product is a non-standard product, its quantity is not guaranteed, and it does not support third-party monitoring.

Douyin has the final say on whether stickers meet the online standards.

4. Product introduction of cooperation with Douyin experts:

Content customization: Provide customers with video content customization that meets the tonality of Douyin.

Talent Marketing: Leveraging the influence and creative abilities of experts to achieve brand marketing content dissemination.

Native dissemination: Videos collaborated by experts can enter the recommendation stream normally and be disseminated natively on the Douyin site.

Secondary dissemination: Video content can be used for secondary dissemination on other platforms (only videos with Douyin watermarks).

Video pinned to the top: The video will be pinned to the top of the master’s personal page for 5 hours, and the master will not add new videos during the protection period.

Video retention: The cooperative video can be retained under the master’s account for three months and will continue to be disseminated.