As a tourist brand and a golden business card of Shaoxing, Shaoxing is not only the hometown of Lu Xun, but also the "hometown of book saints". Especially after the merger and establishment of Shusheng's hometown community last year, the concept of "Shusheng's hometown" has more special significance to Shaoxing. Recently, however, an explosive news from the trademark circle is that the trademarks of "Hometown of the Book Sage" have been registered one after another, especially 39 kinds of (tourism) trademarks were actually registered by a Shanxi native. Previously, there was a legend about the "hometown of the sage of books", and Linyi, Shandong, Shaoxing, Zhejiang and Shengzhou were all vying for their ownership. However, while these three places are still busy competing for the "hometown of the sage of books", a battle for "the hometown of Li Bai" has attracted national attention. This dispute over the hometown of celebrities has also sounded the alarm for Shaoxing: what should Shaoxing do if the trademark of "the hometown of book saints" falls to other parties? Does the "hometown of the sage of books" belong to Shaoxing? At present, there are two provinces and three places in China that claim to be the hometown of book saints, namely Linyi, Shandong, Shaoxing, Zhejiang and Shengzhou. So, is the "hometown of the book sage" in Shaoxing? In this regard, Zhu Yuangui, director of the Urban Culture Research Office of Shaoxing CPPCC, believes that all three cities have their reasons. Linyi, Shandong Province should be the birthplace of Wang Xizhi. Later, he moved to Shaoxing, where he became an official and lived, and wrote the Preface to the Lanting Pavilion, which was handed down from generation to generation. It can be said that Shaoxing is the famous place for book saints. Shengzhou, on the other hand, is the hermit's retreat, and now he has many descendants there. As a result, China Linyi Shusheng Culture Festival, China Shengzhou International Calligraphy Pilgrimage Festival, China Wang Xizhi Calligraphy Art Exhibition and other large-scale activities are often held in these places, and tourists are like clouds. "It is hard to say where the hometown of Shusheng belongs." Zhu Yuangui believes that the three places are equally famous in the world. However, the "hometown of book saints" is of special significance to Shaoxing. Gao Guizhen, director of Shaoxing Shusheng's hometown community, said that the Shusheng's hometown community was established after the merger of Xiaoshan Street Community and Shusheng Community in November last year. Because of the celebrity effect of Shusheng's hometown, the community, as the most complete ancient street in Shaoxing, is currently developing "tourism into the community" in combination with "city tour". It can be seen that the trademark "Hometown of Shusheng" was first published. This shows that "Hometown of Shusheng" is of great significance to these three cities, and it is also a tourist gold business card for Shaoxing. However, a recent news came out that as an important weapon in this battle, the trademark "Hometown of Shusheng" has not been mastered in the three places at present, but it has been successfully registered by others. Yesterday, a related person from Shaoxing Zhongzheng Trademark Office revealed to reporters that at present, 13 trademarks have been registered in the hometown of Shusheng. The first two of them were personally applied by a Shaoxing person, and they were successfully registered in 25, mainly used in two categories: pen, ink, paper, inkstone and yellow wine. The 39th category (tourism category) of the trademark "Hometown of the Book Sage" is of great significance to the development of tourism in Linyi, Shandong, Shaoxing, Zhejiang and Shengzhou, Zhejiang, but it was "robbed" by a Shanxi native. After he applied in 27, he obtained the ownership of the trademark through an announcement last March. It is worth mentioning that perhaps it is precisely because of the crisis that the relevant parties in Linyi, Shandong Province seem to be alert to this problem. Subsequently, they registered the trademarks of "Hometown of the Book Saint" in 1 categories, including glasses, medicine, catering, process and design art. These trademarks are still "new generation", and most of them just ended in the announcement from February to June this year. At present, Shaoxing has only got two. The dispute over Li Bai's hometown has caused thinking. What should we do if the hometown of the book sage falls to another party? Just as the anxious news was widely circulated in Shaoxing's trademark circle, a recent battle for Li Bai's hometown sensationalized the whole country, which also sounded the alarm for Shaoxing. It turned out that in mid-August last year, Hubei Anlu put a city propaganda film on CCTV. The content of the propaganda film was "Li Bai's hometown, the hometown of ginkgo, and Hubei Anlu welcomes you". Immediately afterwards, the Propaganda Department of Sichuan Jiangyou Municipal Committee sent a letter to CCTV, arguing that Jiangyou was the hometown of Li Bai, because Jiangyou owned the trademark of "Li Bai's hometown" in the 39th category (tourism category), and Anlu was suspected of "infringing" the trademark of "Li Bai's hometown" owned by himself, and asked the promo to stop broadcasting. Relevant personnel in jiangyou city, Sichuan Province have long been aware of protecting intellectual property rights. As early as June 21, a local organization applied for the registration of the "hometown of Li Bai" trademark in the 39th category (tourism category). As a result, the city propaganda film of Anlu, Hubei Province was immediately stopped by CCTV. Subsequently, Tianshui City, Gansu Province and tokmak City, Kyrgyzstan also intervened in the battle for Li Bai's hometown, but they were all at a disadvantage because of the great power of 39 kinds of "Li Bai's hometown" trademarks in Sichuan. "The result of this battle shows that if you can't control the trademark, you will be very passive." According to relevant persons of Shaoxing Zhongzheng Trademark Office, the trademark of "Hometown of the Book Saint" is in the hands of others, which means that the theme of tourism promotion may be banned in the future, which is quite unfavorable for Shaoxing. The source said that the current remedy may only be transferred or disputed "improper registration", or revoked after several years. If a city's awareness of intellectual property protection is not strong, I believe that the battle for the hometown of celebrities will be staged.