China Jinjiu has repeatedly been involved in infringement scandals. Hot brands do not need to be copied, but are caused by lack of confidence in themselves. As a leader in the industry, China Jinjiu did such a thing, which is very surprising. The copied winery is called Doubai Winery. This winery is not well-known, has a good appearance, and has won the favor of many young people. Jinjiu companies also imitated their appearance in order to follow the trend. As can be seen from the comparison picture, both the bottle body and the bottom of the bottle, as well as the position of the trademark, are exactly the same. Popular brands generally do not need to do much marketing, and people will rush to buy them, so let us take a closer look. !

1. China Jinjiu has repeatedly been involved in copyright infringement scandals

Jinjiu is a well-known brand. Even people who rarely drink alcohol have heard of the name, and it is always ranked among the best. Position C of the supermarket. It comes in various packages, and the small package is the most eye-catching. A person can have a delicious meal after drinking a small bottle, which is a leisurely thing. This is not the first infringement. Since it is a big brand, after the product was designed, it attracted the attention of the person in charge of the Doubai brand. After the person in charge of the brand obtained the contact information of the chairman of Jinjiu Company, he sincerely sent a WeChat message to the other party and wrote hundreds of words to ask for an explanation, but the other party did not reply for half a year.

Second, do you think popular brands still rely on copying?

Hot-selling brands cannot be copied. It can only be said that Doubai brand packaging designers are particularly talented, so they designed their own packaging that meets the aesthetics of young people. Jinjiu itself enjoys a very high reputation, and making this decision can be regarded as shooting itself in the foot. You can also choose to find an excellent team to design the packaging instead of directly copying others. It may also be internal employees who are not capable of copying other people's thinking and innovation, and the company takes the blame for the designer.

In short, when this matter continued to ferment, the attitude of the person in charge of Jinjiu was indeed infuriating. He only replied with a few perfunctory words, and then continued to sell the same wine. It is reasonable for the defendant to be taken to court. should.