In 2010, MANN+HUMMEL, which has been in the Chinese market for many years, accelerated its development in the Chinese market. Not only did it open two factories, it also focused on strengthening R&D, innovation and localization, and launched a new generation of New products such as spark filters and IQORON compact air filters have deepened customer relationships, and a series of comprehensive brand protection actions have been carried out to promote MANN+HUMMEL's development in the Chinese market to a new level. MANN+HUMMEL's impressive achievements in the Chinese market have made great contributions to the development of its global business. In 2010, the global turnover of the MANN+HUMMEL Group increased from 1.67 billion euros to about 2 billion euros, setting a record high.
Vehicle supporting OEM, industrial supporting OEM and automobile after-sales are MANN+HUMMEL's three main businesses in the Chinese market. In 2010, these three major businesses of MANN+HUMMEL went hand in hand and achieved impressive results.
The vehicle OEM business developed very rapidly in 2010. MANN+HUMMEL is accelerating the implementation of China's local customer strategy, including establishing product development standards, price system standards, market positioning evaluation standards for the Chinese customer base, and a series of standard systems that are different from serving global vehicle customers to be more suitable for China. The requirements of the local customer market in terms of products, quality, cost and service response. In September 2010, at the joint technical product promotion meeting between Changan Automobile and famous German suppliers held by Changan Group, MANN+HUMMEL displayed a full range of automotive products and highlighted its industry-leading plastic products. At the same time, MANN+HUMMEL also successfully introduced MANN+HUMMEL's first fuel filter module product in China through cooperation with a well-known automobile company in Jinan. The life cycle of this product is the same as that of the entire vehicle and only needs to be replaced. The filter element reflects MANN+HUMMEL's consistent commitment and contribution to social and environmental responsibility. With the vigorous development of China's automobile market, MANN+HUMMEL will introduce more and more advanced product lines into the country, and will gradually increase the proportion of local customers in MANN+HUMMEL's Chinese OEM business. Due to its outstanding performance in quality, service, technology and price, MANN+HUMMEL won the General Motors "Supplier of the Year" award again in 2010, becoming the only company to win this award for 18 consecutive years.
In the automotive after-sales market, MANN+HUMMEL's advantages in logistics and R&D have also been effectively utilized. As MANN+HUMMEL continues to make achievements in vehicle model coverage and product development, the popularity and market share of MANN Filters are increasing day by day. In order to get closer to the Chinese market, MANN+HUMMEL officially launched the Chinese trademark of "MAN FILTER" in early 2010. At the same time, in order to protect the vital interests of MANN filter users and maintain the brand image, MANN+HUMMEL launched a new generation of high-tech anti-counterfeiting signs in 2010 and launched a series of brand protection actions. In addition, MANN+HUMMEL's factories in Shanghai, Changchun and Jinan are not only production bases, but will also provide logistics services for MANN+HUMMEL's after-sales products. Through these logistics centers, MANN+HUMMEL is able to provide efficient and convenient services to customers in regional markets, thereby improving overall competitiveness. In 2010, MANN+HUMMEL China's industrial filter sales increased by 45% compared with 2009. As the needs of Chinese industrial users continue to increase, MANN+HUMMEL has actively adjusted its product strategy, continued to improve its service capabilities, and reached cooperation with more and more local manufacturers. At the same time, MANN+HUMMEL continues to invest in forward-looking basic research and is now working with core customers on many projects to develop next-generation standards for diesel filtration and explore the cleanliness and advanced water separation capabilities required by future markets. .
In 2011, China's GDP will continue to grow, and MANN+HUMMEL, which already has three major production bases in Jiading, Jinan and Changchun, will maintain the good development momentum in 2010 and continue its glory. In future planning, MANN+HUMMEL will increase the proportion of Asia in the group's overall sales revenue to 25%, and China will still be an important part of MANN+HUMMEL's strategic development in Asia.
In 2011, MANN+HUMMEL will significantly improve the overall product quality and service, and strive to become a first-tier supplier in the hearts of all core customers. At the same time, it will enhance its competitiveness by improving production efficiency and quality to ensure that the company will compete in the fierce competition in the future. sustainable development. It is worth mentioning that in December 2010, the MANN+HUMMEL Global Annual Management Summit was held in Shanghai, which demonstrated the important strategic significance of the rapidly developing Chinese market to MANN+HUMMEL.