During this period, air traffic has also developed greatly.
With the continuous upgrading of aircraft technology, new aircraft fly higher and higher, and the problems brought by high altitude also arise.
Inevitable high-altitude glare and long-distance flight make pilots have headaches and dizziness.
1929, General McCready asked Ray-Ban for a new type of flying glasses, in order to prevent the interference of glare when flying at high altitude and ensure a clear vision.
Ray-Ban accepted this challenge and successfully developed a new type of lens that can block most visible light.
This anti-glare glasses with green lenses announced the birth of Ray-Ban's first glasses product.
It was sold to the public on 1936, and it used a plastic frame in the shape of classic pilot's glasses.
1937 The name "anti-glare" in the trademark registration of Ray-Ban is too dull to highlight the difference between this pair of glasses and similar products to the public.
1937, ray-ban registered the trademark and promoted it in the market. Its new metal frame shows infinite charm.
The new product is named after Ray-Ban, emphasizing that this kind of glasses can not only resist strong light, but also prevent the sun from hurting the eyes.
Ray-Ban Aviator, which has a wide metal shape, was sought after as soon as it entered the market.
At the beginning of Ray-Ban's early styles from 65438 to 0938, Ray-Ban's marketing focused on the functionality and practicality of new products, targeting sports enthusiasts and outdoor sports enthusiasts.
1938, ray-ban launched the shooter series.
This series of glasses has two kinds of lenses to choose from: Ray-Peng Green and Calichrome. The latter is light yellow and suitable for foggy environment.
Soon after, a third pair of glasses was born. Its design is very creative and its frame is made of metal.
This is Ray-Ban's outdoor * * * Ann, which used to be called glass skeet. The target group is hunting, shooting and fishing enthusiasts.
From 1939 to 1940, Ray-Ban glasses are very popular in various outdoor activities, such as pilots, police, hunters, fishermen and so on.
At this time, Hollywood's influence on the world fashion trend has also begun to take shape.
In the 1940s, Ray-Ban made his mark on the battlefield.
Ray-Ban has become the first choice for US Air Force pilots to perform tasks because of its excellent lens function.
Although the core of R&D has always been closely related to military purposes, in the 1940s, Lei Peng introduced a new lens for commercial use-gradient reflector.
A special coating is used above the lens to enhance the protection performance, but there is no humanized coating below, so that the wearer can clearly see the instrument and other objects.
In a sense, the 1950s witnessed a profound change in fashion 10, or a rapid development 10, and the status of fashion in the public's mind was already decisive at that time.
Perhaps influenced by the film industry, consumers began to regard glasses as a fashion accessory, not just to see more clearly.
195 1 In order to meet the special requirements of the US Navy, Ray-Ban introduced the gray lens N- 15 glasses that year.
1952, ray-ban introduced another new traveler.
Like many other styles of Ray-Ban, Wayfarer glasses are simple in design and easy to wear.
This series is destined to become a classic, and once it came out, it was favored by the film industry.
1953, Ray-Ban introduced the classic G- 15 lens again, replacing the position of N- 15.
The new lens is gray and can transmit 15% visible light, which is suitable for general occasions.
1957, Ray-Ban introduced the fourth metal-framed glasses caravan.
The new product uses a square lens, which is completely different from the shape of the highly sought after Aviator lens at that time.
1958 The Ray-Ban catalogue included two pages of ladies' plastic frames for the first time, providing more choices for the public.
That year, Ray-Ban launched a series of smart suits with colorful wings.
In order not to fall behind, this pair of glasses has added new patterns, new colors and even rhinestone embellishments to pursue a more dreamy style.
The 1960s witnessed the glory of sunglasses in 10.
Based on its excellent quality and practicality, Ray-Ban has become a leader in the glasses industry and continues to convey its advantages and characteristics to customers.
During this period, Ray-Ban provided the public with a wider choice of products than its competitors.
At the beginning of that era, about 30 kinds of glasses products could be seen on the market.
By 1969, Ray-Ban's catalogue has included 50 kinds of glasses products to provide suitable glasses for different customers, men, women and children.
It is worth mentioning that the prices of Ray-Ban products are also flexible and broad, suitable for different consumer classes.
196 1 "the most outstanding sunglasses brand": 196 1, Ray-Ban took an important step in the history of development-advancing into Hollywood.
In Breakfast at Tiffany's, the heroine Audrey Hepburn wears Ray-Ban Wayne Farrell style glasses.
At the same time, Ray-Ban also provides glasses cases for consumers to better protect their glasses.
In order to meet the different needs of male and female consumers, the company made leather and plastic glasses cases with superior materials.
Each Ray-Ban product has its own special mirror box, which is unique and novel.
In addition, Ray-Ban also displays glasses in retail stores or windows through glasses display racks, which directly promotes consumers' purchase.
In the early years, the company made various display stands of different shapes and sizes.
Moreover, Ray-Ban also attaches great importance to the role of the media, and strengthens the publicity effect by publishing glasses pictures in influential newspapers and magazines.
For example, Saturday Evening Post and Women's Family Magazine are Ray-Ban's first choices.
From 65438 to 0962, Ray-Ban began to produce glasses with impact-resistant lenses, and once again walked in the forefront of the times and became the leader of the industry.
10 years later, the United States promulgated FDA regulations, stipulating that spectacle lenses must have impact resistance.
1965, Wayfarer introduced two important new products: Aoshen I and Aoshen II.
1967 The famous Balorama style made its debut in the glasses market.
1968, Olympiad I Deluxe Edition came out.
As always, Ray-Ban has customized glasses cases for each product.
Ray-Ban not only developed a display stand and a display box that can hold 12 pairs, 15 pairs or even more glasses, but also introduced an integrated display stand and "Ray-Ban Clock" for the first time.
The 1970s was different from the past decades. In 1970s, the glasses market began to become more mature.
At this stage, there are two main development directions: fashion glasses and sports glasses.
Ray-Ban keeps up with the trend of the times, develops a variety of new products, and strives to make breakthroughs in many directions.
In the field of sports glasses, the company launched a series of skiing sports with the theme of ski glasses, with two styles: Vagabond and Stateside.
These two types of lenses are different, using G-3 1 lens and standard G- 15 lens respectively.
In addition, these glasses also use special glasses cases, which reflect the high-quality image of Ray-Ban glasses.
In 1970s, Ray-Ban introduced mountaineering glasses to meet the special needs of climbers to protect them from wind, rain and sun.
The lens of mountaineering glasses can protect the eyes of climbers from glare reflection on the snow surface, and the leather side guard can further enhance the anti-glare effect.
Curved nylon anklets surround the ears to stabilize the glasses.
In order to prevent the glasses from accidentally falling off, Ray-Ban glasses also use a special anchor rope.
The same lens is also installed on the standard frame sold in the market.
In the 1970s, Ray-Ban began to produce optical glasses, and its outline still followed the style of sunglasses.
This announced the birth of Ray-Peng's wide range of metal optical glasses series, which introduced five colors to meet the different preferences of consumers.
Subsequently, Ray-Ban's new products set off a wave of colors, which greatly affected the catalogue of glasses products in retail stores, including more colors, various American faces wearing Ray-Ban glasses and their mature and sophisticated images.
A large number of advertisements appeared in popular magazines at that time, including Saturday Evening Post, Grammy and Miss.
In addition, Ray-Ban continues to produce more new product display racks to promote the sales of optical glasses.
1970, a new color tone with classical style is widely used in metallic glass.
Specially treated chromium alloy can produce a dark black substance, which is later called black chromium.
Ray-Ban also launched a series of golf glasses at this time, including four styles, endorsed by arnold palmer, the most famous golf star at that time.
1973, a new product, Wide Metal II, was added to the classic metal series, and its appearance was wider than that of the wide metal glasses at that time.
Looking back at the development history of Ray-Ban from 65438 to 0974, the lens and its quality have always been the key to success.
1974, with the birth of gray photosensitive lenses, the scope of ray-ban lenses was further expanded.
At the same time, Ambermatic lenses are also used in sports glasses.
Depending on the light, the special Ambermatic lens can change the color, thus highlighting the outline and shape of the object you see, even in the snow.
When the light is strong and the temperature is low, the Ambermatic lens will darken to block glare.
Like other Ray-Ban lenses, this series of lenses can provide high-intensity ultraviolet protection.
Ray-Ban's mission is to provide skiers, tennis players and other athletes with a good view, regardless of the weather.
Ambermatic glasses case is made of special plastic with unique design and color.
1979, the seventh Ray-Ban Naturals for women's products came out.
In 1980s, Ray-Ban introduced more glasses series. With the extensive attention of the media and the rapid development of the film industry, Ray-Ban's road to success became more and more firm.
Popular movies such as Freud, Dangerous Industry and Top Gun appeared in 1980s, which was also the era when the first series of goggles and sunglasses Wings appeared in history.
1999 Luxottica Group acquired Bausch &；; Lomb's Ray-Ban, Art, Heizi-Lop and Revo glasses series.
In 2003, Luxottica Group launched two ray-ban glasses series: ray-ban optical glasses series and ray-ban youth glasses series.
Ray-Ban optical glasses series has won the favor of many glasses wearers since it was listed in 2003, and has quickly achieved great commercial success in the global scope.
All the styles of the Ray-Ban series have been carefully designed, and they have successfully integrated the latest fashion elements into the products, so that Ray-Ban glasses are always at the forefront of the trend, perfectly demonstrating the unique style of Ray-Ban-a unique style that can be seen on the faces of millions of people around the world.
Also in 2003, Luxottica Group carefully created a series of sunglasses for children aged 8 to 12.
The design of Ray-Ban Youth Glasses Series caters to the needs of young glasses wearers. Strong functionality, comfortable to wear, and protect young people's eyes to the maximum extent.
Innovative fashion design interprets the high-quality materials and personalized colors of Ray-Ban glasses, highlighting the unique temperament of the glasses themselves.
Ray-Ban, a legendary global leading glasses manufacturer, has become synonymous with "unique style" with its simple design, excellent materials, fashionable appearance and trustworthy quality.
Luxottica also incorporated these distinctive elements into the design concept of Ray-Ban Youth Glasses Series.
In 2004, Ray-Ban became a partner of Honda F 1.
In 2005, following the great success of the sunglasses series for teenagers in 2003, Ray-Ban launched the Ray-Ban optical glasses series for teenagers on June 5438+ 10, 2005, further expanding and perfecting the entire Ray-Ban glasses series.
The design of Ray-Ban Youth Glasses series caters to the needs of young glasses wearers, with strong functionality and comfortable wearing, which provides maximum protection for young people's eyes.
Innovative fashion design interprets the high-quality materials and personalized colors of Ray-Ban glasses, highlighting the unique temperament of the glasses themselves.
Young Ray-Ban optical glasses are all made of titanium, which is low in sensitivity, not easy to rust, durable and very light.
Ray-Ban uses screen printing, etching or pressing to engrave the unique Ray-Ban logo on all youth glasses series.
In 2006, Ray-Ban carefully designed and recreated Ray-Ban's classic style, Wayfarer. As a new series of glasses in spring and summer of 2007, Ray-Ban presented us with a perfect work of art, from material, style details, outline size, circular structure, hinge proportion and lens shape, to the unique metal embossed logo on the temples and silk-screened logo on the lenses.
The profound aesthetic connotation and high-quality materials have made the brand-new Wayfarer series, which not only truly reproduces the original classics, but also perfects every detail and becomes the perfect embodiment of freedom, independence and rock spirit in the 1950s and 1960s.
In 2007, Ray-Ban launched a new strategic deployment and global communication plan: "Never hide", which is dedicated to continuously injecting fresh elements into the brand and enhancing its penetration and influence.
Ray-Ban has launched a more powerful communication plan and creative advertising media plan for the youth market he is particularly concerned about.
Ray-Ban's declaration "Never hide" perfectly explains Ray-Ban's core value: sunglasses, which have unique charm beyond time and space and strong self-personality. No matter who wears it, it will become the leader of fashion trends and the focus of everyone.
In 2008, Ray-Ban launched Ray-Ban's classic revisiting activity: Exchange Plan, which aims to trace the deep relationship between Ray-Ban and music and consolidate Ray-Ban's position as the top trend brand in the world.
Ray-Ban's classic revisiting activities were presented by eight famous artists in the international music field, who specially re-recorded classic tracks selected from 1950s and 1960s for Ray-Ban and held live concerts in new york, China, Beijing and Milan.
1986 Clubmaster, officially launched, is closely related to this classic revisiting activity.
The design of Clubmaster is inspired by people's street appearance in 1950s and 1960s, and it is one of the most popular styles of Ray-Ban glasses series.