Changsha Qianwang Convenience Store Chain Co., Ltd. is a wholly-owned subsidiary of Hong Kong Jinyunlai (China) Co., Ltd. and a new convenience store chain enterprise in Changsha. Qianwang Convenience Store takes "sincere service, convenience and benefits" as its business purpose, and follows the business model of "unified image, unified training and management, unified procurement and distribution" to provide professional industry consulting, Operational guidance and product distribution services.
1. Cooperation and franchising
After the Qianwang chain headquarters signs a franchise contract with the franchisee, the headquarters will grant the franchisee the right to use Qianwang’s trademark, trade name, and management technology. When using the "Qianwang Convenience Store" trademark, users must ensure that they maintain the image of the "Qianwang Chain", obey the management of the headquarters, and jointly maintain the brand of the Qianwang Chain.
Advantages of joining
1. Investment: easy to operate, small investment, low risk, quick results.
2. Brand: Qianwang brand has become a household name in Hong Kong, with good business reputation and mature brand effect.
3. Experience: Qianwang has many years of successful self-operated store operation experience, rich management experience and a professional management team. Joining Qianwang can have senior operating experience and professional business guidance without practice. .
4. Management: Qianwang has gradually established standardized, systematic and perfect management, institutionalized, form-based and process-based, and has gradually implemented food access mechanism, 6S, target performance (KPI), Using OEC, ABC analysis, category management and other methods, Jiahe's business philosophy is successful and feasible through practice. Investors can share it without experience. It has a rich product portfolio, sufficient product resources and a complete logistics and distribution system.
5. Opening guidance: 1) Provide market feasibility analysis or evaluation report of the area where the store is located. 2). Professional store layout and circulation planning, product planning and market planning. 3) The specialist assists in opening planning, display, pricing and information guidance and follow-up. 4) Assist in the planning and atmosphere arrangement of opening promotions.
6. Supervision and store inspection system: conduct on-site inspections and management of stores at least twice a month, follow up on sales, and guide operation and management.
7. Customer service management: Qianwang has a customer service complaint hotline in the store, and the headquarters has established a professional customer service department to supervise and handle customer complaints, effectively improving the customer service skills of the store, and helping the store cultivate loyal customers. .
8. Advanced intelligence system: Qianwang has established a rapid intelligence feedback mechanism, fully understands the industry and market, and can provide strong information support for franchise stores.
2. Market positioning
Service targets: community residents, migrant workers, students, and white-collar workers.
Network selection: residential areas, industrial areas, schools, hospitals, commercial and residential areas, and busy commercial areas.
Shopping mall selection:
1. The franchisees can select the shop locations themselves, or the headquarters can select the locations on their behalf.
2. All fees for store transfer shall be paid by the franchisee.
3. The selection point must be agreed by both parties before it can be officially started.
Store area: 30-100 square meters
Business varieties: 3000-5000 varieties
3. Investment methods and investment budget
Every time a franchisee invests in a store, the total investment is budgeted to be between 70,000 and 150,000 yuan depending on the specific situation of the store. The investment project mainly includes the following aspects:
The opening fee refers to the franchise fee, franchise deposit, and housing. Deposit and transfer fee, license application, opening advertisement and employee living facilities, etc.;
Decoration fee refers to the indoor and outdoor decoration of the store and light box signs;
Equipment configuration fee refers to the cashier system, shelves, Air-conditioning and refrigeration equipment, electronic scales and other equipment;
Commodity inventory costs are uniformly allocated by the headquarters depending on the actual situation of the store, about 50,000 to 70,000 yuan;
Commodity working capital is mainly used for opening The operating and management expenses for the first month are about 10,000 yuan.
According to the budget of the company development department, all funds will be handed over to the finance department for unified control one week before the opening of the business; after the opening, the finance department will arrange to check the liquidation time and any excess will be refunded or reimbursed. Under the unified and standardized management guidance of the headquarters, franchisees operate independently and are responsible for their own profits and losses.
4. Shop design, decoration and equipment purchase
1. The design and decoration are designed and produced by professionals designated by the Alibaba chain headquarters, and a professional decoration team is entrusted to carry out unified decoration of the store.
2. Store equipment: cashier system, stereo, bread rack, newspaper rack, shelves, air conditioning and refrigeration equipment, all purchased by the headquarters.
3. The necessary living facilities for store purchase shall be purchased by the franchisees themselves.
4. The daily maintenance costs of store facilities and equipment shall be borne by the franchisee.
5. Product Distribution
In order to ensure product quality and control product costs, the products operated by the store are uniformly supplied by the Qianwang chain headquarters, and product pricing is determined by the opening store manager in combination with the supplier's price. The quotation is then priced based on the surrounding market environment of each store, and the goods are delivered directly to the store from the headquarters. Private outsourcing is strictly prohibited. Violators will be disqualified from joining the franchise. The headquarters guarantees the reasonableness of its products. The first batch of flagship products to be opened will be allocated by the headquarters; for the products in daily operation, the store owners will independently declare the goods according to the requirements of the headquarters and strictly manage the products.
6. Training and Management
In order to realize the business purpose of Qianwang Chain’s sincere service, before the store opens, franchisees and employees recruited by franchisees must go to the headquarters for pre-job training , after passing the training, the headquarters will issue a junior job qualification certificate before opening. Otherwise, the opening time will be postponed. After the opening, the headquarters will carry out standardized management in aspects such as store decoration, basic training, distribution, store operations, and sales promotion. At the same time, the headquarters will provide technical guidance and training to the franchised stores for the opening of new stores based on the store owner's application for full-time store managers and instructors until all operations of the store are on track and operate normally.
7. Business licenses
Store operations shall be handled by the franchisees themselves through their individual names. The headquarters will provide the franchisees with a letter of authorization allowing them to use the "Qianwang" convenience store trademark. , franchisees must obtain relevant documents before opening their business, including business health license, alcohol monopoly license, tobacco monopoly retail license, business license and tax registration certificate, etc.
8. Franchise fee
The franchise fee is a one-time fee of 10,000 yuan. The deposit is 5,000 yuan. When the contract expires, the franchisee will abide by the franchise agreement and settle all current accounts. The headquarters will return the deposit (without interest) to the franchisee.
9. Our purpose
“Convenience for thousands of people—happiness is everywhere!”