1. Raw material naming method: Raw material naming method is to use the name of the raw material or things related to the raw material to give customers a sense of trust in the product; 2. Regional naming method: link the trademark with the place name, Make consumers trust the region and then trust the product; 3. Personal name method: use the founder's first or last name as the name of the trademark. The founder of the food is equal to the originator of a genre and can be easily remembered by others. It is also representative, and the name of the person is more effective in promotion and publicity.
1. Founder naming method: a naming method that names products after the founder’s name or image. Famous cases include Lao Gan Ma, Wang Shouyi Thirteen Fragrances, Wang Zhihe Shi Tofu and so on. The method of using the founder as the trademark name is more beneficial to the long-term development of the company. Compared with all kinds of strange names, products with a trademark named after one person are easier to remember. The longer the product survives, the more obvious the effect will be.
2. Product image nomenclature: Naming the trademark based on the image of the food itself can allow consumers to understand our products most intuitively and directly obtain a certain number of customers in a circle. For example, Sichuan and Chongqing hot pot, Sichuan and Chongqing refers to the two places of Sichuan and Chongqing, and a spicy feeling arises spontaneously. Sichuan and Chongqing eat a lot of spicy food, and merchants whose main business is hot pot are named after Sichuan and Chongqing hot pot.
3. Chinese-English translation nomenclature: The Chinese-English nomenclature here includes both English names and pinyin characters. When naming food trademarks, you can name the food by its English name, or extract some elements. When naming, you can also choose to use pinyin for naming, which also looks international. For example, THEGRRNDMA’S, bluefrog, XinWang Tea Restaurant, etc. This method is a nomenclature adopted based on certain inspiration for trademark naming.
When registering a food trademark, if you want to have a high passing rate, you also need to understand the registration requirements and relevant laws. You cannot include some industry banned words in the trademark name, otherwise our registration will fail.
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