Shenzhen trademark registration process and fees

How to handle the trademark registration process in Shenzhen? And how much does it cost to register a trademark? The editor has compiled the process and fees for trademark registration in Shenzhen to share with you. Welcome to read, for reference only!

How much does it cost to register a trademark (for reference only)

Registration fees are charged according to category and number, and the fee for each trademark in each category is:

1900 yuan (ten The validity period is 10 years, including ten years of fees. For domestic companies or individuals, the state fee is 1,000, and the agency fee is 900. National fee is 1,000, agency fee is 2,000)

How to register a trademark

Choose your favorite trademark. The range of choices includes text, graphics, numbers, letters, color combinations, and any combination of the above elements. Under the latest trademark law, sounds can also be registered as trademarks.

Go to the official database and trademark query system? China Trademark Network? to query the prior registration status, evaluate the registration risks, make repeated revisions, and finally determine the trademark to be registered and create a trademark logo pattern.

Prepare trademark registration application materials:

1. Trademark registration application;

2. Power of attorney (if entrusting an agency);

3. Subject certification materials (personal ID card and individual industrial and commercial household license, company's corporate legal person business license).

4. Submit application materials. It must be submitted in person at the registration hall of the State Trademark Office.

5. Wait for formal review by the Trademark Office. After passing the review, a trademark acceptance notice will be issued. It takes about 60-80 working days (that is, about 3-4 months). If the formal review is not passed, you need to make corrections or resubmit the application.

After receiving the trademark acceptance notice, you can mark the trademark with the TM logo for use.

6. It takes about 16 months from submitting the application to finally getting the trademark registration certificate. The acceptance is issued about 3 months after the application is submitted. The first 9 months after acceptance are the review schedule, and the subsequent Three months is the announcement period after passing the Trademark Office review, and the final period is about one month for the production and issuance of the certificate. Applicants need to always pay attention to whether there are objections raised by others during the announcement period, and submit an objection defense based on the objection defense notice issued by the Trademark Office to safeguard their legitimate rights and interests.

7. After the above process, if it goes well, you can get the trademark registration certificate. The trademark registration protection period is 10 years. You can apply for trademark renewal 12 months before expiration. The official fee is 2,000 yuan (it can also be renewed within the extension period within 6 months after expiration, but you need to pay an additional extension fee of 500 yuan). , after this renewal, the term of the exclusive right to use the trademark will be extended for 10 years, and can be repeatedly renewed and extended.

The Importance of Trademark Registration

Trademarks actually play a very important role. Many companies may ignore the importance of trademarks, which results in being accused of not registering a trademark. Other companies rush to register trademarks and make them the property of others. Some people think that everything will be fine after registering with the Industrial and Commercial Bureau. In fact, this is not the case. The registration of a company name and the trademark of a product are separate matters and should not be confused. The company is registered with the Industrial and Commercial Bureau. The name cannot be the same in one place, but the trademark is different. If you have company A in place A, other companies can no longer use the name a, but can use the name b. If both a and b have registered trademarks, then it is illegal for a to use b's trademark, and if a uses b's trademark to advertise, it will also be punished by law.

Some people think that our company’s products are not big brands, so how can they be registered by others? This involves the issue of trademark registration. In fact, no matter how big or small a brand is, it will have corresponding brand benefits. If this brand is recognized by everyone, then its sales will be guaranteed in the chain across the country and even the world, and everyone will easily accept it.

There is a well-known hot pot brand called Haidilao, which everyone is familiar with. After their staff discovered that a restaurant in Beijing used Tiantian Haidilao for promotion, they took the restaurant to court and received a compensation of 40 RMB. Ten thousand yuan. Some businesses make mistakes because they don’t know about trademark brands. In the above example, they clearly know that there is a brand called Haidilao, and this brand is doing well. They want to use the power of this brand to win profits. This is It's illegal.

Which signs cannot be used as trademarks

The following signs cannot be used as trademarks:

(1) The same as the country name and national flag of the People's Republic of China , the same or similar national emblem, military flag, medal, or the same name as the name of a specific place where the central state agency is located or the name or figure of a landmark building;

(2) The same name or national flag of a foreign country , the national emblem or the military flag are the same or similar, except with the consent of the government of that country;

(3) The name, flag, or emblem of an intergovernmental international organization is the same as or similar, except with the consent of the organization or it is not easy to Except those that mislead the public;

(4) Identical or similar to the official mark or inspection mark indicating the implementation of control and guarantee, except for authorized ones;

(5) Same as The names and symbols of "Red Cross" and "Red Crescent" are the same or similar;

(6) It is ethnically discriminatory;

(7) Exaggerated propaganda and misleading Deceptive;

(8) Harmful to socialist morals or have other adverse effects;

(9) Geographical indication: The trademark uses a geographical indication, but does not originate from illegal in the area.

Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks.

What rights does a trademark registrant have?

The rights of a trademark registrant mainly refer to the exclusive right to a registered trademark. my country's Trademark Law stipulates that a trademark approved and registered by the Trademark Office is a registered trademark, and the trademark registrant has exclusive rights to the registered trademark and is protected by law. The exclusive right to use a trademark should include:

1. Right to use: The trademark registrant has the right to use the trademark on the goods and services approved for use by the registered trademark and to use the trademark in related commercial activities.

2. Exclusive rights: Trademark registrants have exclusive rights to their registered trademarks, and no one else may use trademarks that are identical or similar to the registered trademark on the same or similar goods or services without authorization.

3. Right to license: The trademark registrant has the right to license others to use its registered trademark by signing a trademark license contract in accordance with legal provisions.

4. Right of prohibition: The trademark registrant has the right to stop others from using the same or similar trademarks as their registered trademarks on the same or similar goods or services without authorization.

5. Establishing mortgage rights: Trademark registrants have the right to establish mortgages on their registered trademarks during business activities.

6. Investment rights: Trademark registrants have the right to invest in their registered trademarks as intangible assets in accordance with legal provisions and legal procedures.

7. Right to transfer: Trademark registrants have the right to transfer their registered trademarks to others with or without compensation through legal procedures.

8. Inheritance rights: As intangible property, trademarks can be inherited by their legal heirs according to the order of property inheritance.

The above is the process and cost of trademark registration in Shenzhen provided by the editor. I hope it will be helpful to everyone.

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