A part of a brand that can be recognized and easily remembered, but cannot be described in words, including symbols, patterns or obvious colors or fonts. Brand logo and brand name are both elements of a complete brand concept. Brand logo itself can create brand awareness, brand association and consumer's brand preference, and then affect the quality of brand expression and customer's brand loyalty. Brand logo is a "visual language". It conveys certain information to consumers through certain patterns and colors, so as to identify brands and promote sales.

The LOGO meanings of different sports brands are basically designed according to the familiar patterns or meanings of the people where the brands are located. For example, the name Nike is auspicious in the eyes of westerners, easy to read and remember, and loud to call. The Nike symbol symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, movement and gentleness. Nike's Nike trademark, designed as a small hook, has a simple and powerful shape and is as urgent as lightning!

The symbol of a sports brand usually represents corporate culture and development prospects.