Store traffic is mainly determined by the display and clicks of products, so how to make a main image with a high click rate?

The main body of the product must be prominent

The main body of the product in the main image must be prominent so that customers know what you are selling. At first glance, like the picture below, I thought it was for selling pianos. Don’t have too many elements in the main picture. Too many elements will easily confuse consumers.

Refining selling points

Based on the characteristics of the product itself and consumer psychology, carry out differentiated visual presentation of the main image

The selling point of the first main image is “SF Express "Free shipping". Many buyers are heartbroken by express delivery. Some packages take more than a week to arrive, so customers are now paying great attention to the logistics of their products.

The second main picture highlights the advantages and features of the product. It has good elasticity and strong grip, which is very attractive to some students who participate in running and long jump.

Today, the homogeneity of products on Taobao is very serious, and differentiated main images can better attract customers to click.

Differentiated shooting angles. Different product shooting angles will produce different effects.

Differentiated backgrounds. Sometimes differentiated background colors can also play a big role. The role of. For example, when you find that the background colors of products in your industry category are almost all the same dark background, then you can consider using a light-colored background for the main image (make appropriate adjustments based on your own product background color) To highlight your products, buyers will notice you first when browsing.

I hope my sharing can help you!

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