The most famous of the first generation of freelance designers was Raymond Lowe. Raymond Loewy is the most famous industrial designer in the 20th century. He pioneered industrial design, promoted the marriage of design and business, and contributed to the development of industrial design with his keen business sense, unlimited imagination and excellent design talent. Inject fresh life elements. Introduction to Raymond Loewy: Raymond Loewy was born in Paris in 1893. He had a strong interest in trains and automobiles since he was a child, and determined to engage in design. After graduating with a bachelor's degree in engineering, he enlisted in the Army. In 1954, Raymond Rowe accepted the commission from The Coca-Cola Company to carry out a new optimized design for the Coca-Cola bottle. The aluminum cans of Coca-Cola that are still in use today were also made by Raymond Rowe in 1960. In 1929, he undertook his first design order to improve the Gestetner copier, and then entered the field of industrial design. In 1934, Lowe designed a new image for the Coldpoint refrigerator. In 1930, Rowe was hired as a senior consultant for the Hupp Motor Company. The S-1 locomotive designed by Rowe for the Pennsylvania Railroad in 1936 is another testament to the functionality of industrial design. From 1967 to 1973, Rowe was hired as a resident consultant by NASA and participated in the design of Saturn-Apollo and the space station. As the founder of American industrial design, his life was accompanied by the process of American industrial design from its beginning, development, peak and gradual decline. It is no exaggeration to say: Rowe's life is a brief history of the development of American industrial design. Rowe is well-deserved to be called the father of industrial design.