The logo of SF Express derives points and arcs from "SF" to form a smiling face pattern full of affinity. The whole logo is full, smooth and innovative, which symbolizes the core value of SF Express and also embodies the service concept of SF Express. The main colors of SF Express are red and black. Among them, red is full of passion, showing the innovative and energetic style of SF people. Black is reserved and calm, which contains the stable and pragmatic style of SF people. The combination of red and black has a strong visual impact, which fully expresses the brand attributes of being positive, innovative, pragmatic and full of vitality.