Since the opening of the first Jinjiang Inn in 1997, the company has always focused on the market and customer needs, serving customers wholeheartedly and making customers completely satisfied as its corporate service concept; **Creating a win-win situation and giving back to the society are the business purposes of the enterprise; with innovative development, casting details, and pursuit of excellence as the entrepreneurial spirit, it has created many firsts in the domestic economic hotel industry-continuously being rated as "Shanghai Famous Trademark" "The most growing service trademark in Shanghai"; from 2006 to 2007, it continuously won the title of "the top ten economic hotels in China and the first in brand influence"; "China's economic hotel brand pioneer" and other titles. The "Jinjiang Chef" catering brand featuring "nutrition, affordability and fashion" has won the title of "Shanghai Famous Catering Brand Enterprise". In November 2008, Jinjiang Inn was commended by the Ministry of Commerce and the China Hotel Association as "A Meritorious Enterprise in the 30th Anniversary of the Reform and Opening-up of China's Hotel and Catering Industry." Since the establishment of the company, in order to strive to become a professional model in the industry and make Jinjiang Inn become travelers' first choice for professional, value-for-money, simple, safe and comfortable economical hotels, the company has adhered to the professional level, pragmatic spirit and sincere service , carefully shape the Jinjiang Inn brand, continuously improve the quality of products, pursue a simple and fashionable style, not seeking luxury but paying attention to taste, always pay attention to the guest experience in the service, and perfectly combine the service connotation of the product with the basic needs of the guest , which is characterized by healthy, safe and comfortable hotel products, professional and sincere hotel services and a fresh and elegant hotel image. Always keep the product's cost-effectiveness at the highest level among its peers.

Currently, more than 80% of Jinjiang Inn’s customers are individual business travelers, of which the consumption share of customers from the central support system such as members is about 35%, and is increasing year by year. The total number of strategic guest rooms of the company has reached 100,000. The company will continue to actively promote the development of Jinjiang Star with a high starting point, high goals, high standards, high speed and more professional operations, and make unremitting efforts to build Jinjiang Star into an international brand of economical hotel chains that consumers trust and be loyal to. struggle.

The hotel brands currently operated by Jinjiang Inn Co., Ltd. include: Jinjiang Inn Jinjiang Chef, Bestay Express Jinjiang Magnolia

Jinjiang Inn Co., Ltd. is the largest in China A subsidiary of Jinjiang International Group, a comprehensive tourism enterprise group, it is a professional company that operates and manages China's economical hotel chain "Jinjiang Inn". The company was founded in 1996 with a registered capital of RMB 172.97 million. "Jinjiang Inn" is a famous trademark in Shanghai and a well-known brand of China's economical hotel chain. Jinjiang Inn takes "cleanliness and high quality, economy, comfort, safety and convenience" as its service tenet, and is deeply loved by the majority of economical tourists and business people.