I think you are familiar with the brand Hongxing Erke, but when you buy clothes or shoes, you may not choose Hongxing Erke as your first choice. Especially for some young people, their first choice may be Nike and Adidas. This actually makes it difficult for some domestic brands to survive, because without consumers, their enterprises are actually difficult to develop. There are also many domestic brands, such as Anta, Li Ning and Hongxing Hongxing Erke.

Hongxing Hongxing Erke was founded in 2000. Although he now has many stores all over the world, he is actually in a loss-making business state in 2020. Even on 202 1, due to financial problems, the shares of Red Star Hongxing Erke stopped trading. But in recent years, we can also see that domestic brands are gradually rising, and more and more consumers are willing to choose these domestic brands, not only in clothing, but also in some cosmetics, and domestic brands are gradually developing better and better. 202 1, Red Star Hongxing Erke became popular overnight because of donations, and netizens went shopping in the live broadcast room and offline stores of Red Star Hongxing Erke. At that time, there were long queues in offline stores, and even all the goods in the store were emptied.

First, we all know that many things happened in 202 1, especially some natural disasters. At that time, Red Star Hongxing Erke also donated 50 million materials to Henan and boarded the hot search. In fact, he also donated 6,543,800 yuan to Henan Museum. The first donation of Red Star Hongxing Erke actually triggered netizens' crazy pursuit of domestic products, shopping in live broadcast rooms and offline stores. However, the chairman of Red Star Hongxing Erke directly stated that netizens should spend rationally, but later there was a "reversal". In fact, this is also a good side. The boss first shouted for netizens to spend rationally, but later donated 1 10,000 yuan to Henan Museum. This practice undoubtedly makes netizens more optimistic about this domestic brand.

This is actually the so-called reversal, because the boss originally wanted everyone to spend rationally, but donating again made netizens' desire for consumption stronger. It can also be seen from the shopping behavior of netizens that everyone agrees with the practice of Red Star Hongxing Erke, because they have already lost money in 2020, but he still donated so much for Henan. In fact, there were some other brands donated at that time, which were originally unknown in the consumer market. You may not have spent much money on this brand, but you still donated so much, which is also a lot of money for an entity. So at that time, it also triggered a large number of netizens' crazy consumption.

Second, the "wild consumption" of netizens At that time, netizens knew that Red Star Hongxing Erke donated money, and other domestic brands donated money to Henan, which also went directly to the corresponding brand live broadcast room. The enthusiasm of netizens also made Red Star Hongxing Erke once out of stock, and even let netizens return it, because there was no way to send these goods to everyone, which exceeded their production speed. Some netizens even said that they would send the tag of Red Star Hongxing Erke directly to us and sew one for themselves. Therefore, this will be called wild consumption by everyone. Many netizens said that there is no need to introduce them. Upload the link directly and we can buy it directly. In fact, we can also see that everyone is very enthusiastic about the red star Hongxing Erke. It may be difficult for them to maintain their own brand, but under such circumstances, they still donate money to Henan.

It also shows the attitude of a domestic brand, which has always been very supportive of the development of China. It is said that at that time, Red Star Hongxing Erke had only 60 million yuan left in his account, but he donated 50 million yuan, which was once a very easy decision for a brand. And at that time, Wu decided to pay the remaining 65,438+0,000,000 yuan to employees and close the store. However, it can be seen from a higher level that the development of Red Star Hongxing Erke has entered a new stage. It is also because everyone found them and spent money on the brand Red Star Hongxing Erke one after another, and then saved a company on the verge of bankruptcy. Red Star Hongxing Erke contributed his meager strength to Henan, and netizens in China also saved Qi Xin.

Third, although the popularity has gradually subsided, the brand of Hongxing Hongxing Erke has indeed established a good image in people's minds. He has gradually recovered his vitality from a bankrupt enterprise. In fact, the consumer market is slowly occupied by domestic products. I also hope that you will support our domestic products more and more in the future and make the country develop better.