Boys are the symbol of London boys, and the full name is boy London. Clothing logo is an eagle trademark, which is obvious and easy to identify.

London boys used to be synonymous with music and clothing culture in the 1980s. At the beginning of its establishment, the brand was labeled as rebellious and constantly challenged the traditional clothing industry with subversive ideas. Bold patterns, wide T-shirt tailoring and so on are all iconic features. It is not difficult to see its trendy, decadent and rebellious colors from its youthful name, big black background and "eagle" logo.