According to Article 10, Paragraph 1, Item 8 of the Trademark Law: signs that are harmful to socialist morals or have other adverse effects shall not be used as trademarks. If the trademark application contains non-standard Chinese characters, it is likely to be rejected because this clause is deemed to be such a situation. Below, the editor will take you to see these rejected trademarks with typos and irregular word usage: 1. The trademark application that was rejected due to irregular word usage was filed in Category 27 (carpet mats), and the word "sit on" in the trademark From the two words "", it can be seen that this "sitting" character is not standard, and some design deformations have been added to it. However, the Trademark Review and Adjudication Review and Adjudication Board determined that the trademark’s word “sitting” is written in a different way and is an irregular Chinese character. When used as a trademark on designated goods, it disrupts the order of use of standardized Chinese characters and can easily mislead young people’s understanding of standardized Chinese characters. Therefore, the Trademark Review and Adjudication Board determined that Applying for a trademark is likely to have adverse social impacts, so the application was rejected. 2. Trademarks rejected due to altered characters. In modern society, idioms may have different meanings after some new transformations and interpretations. In theory, they are also very suitable as trademarks. For example: This trademark has slightly changed an idiom and applied for it in Category 24 (fabrics and bed sheets), which can well reflect the characteristics of its products. Trademark Review and Adjudication Review and Ruling: The applied trademark "Xinxinsatizhu" is a change of "Xinxinsati", changing "foot" to "bamboo", which is similar in terms of idiom composition and pronunciation. It is used as a trademark on designated products such as "bath towels" For commonly used products, it is easy for the public, especially young people, to misunderstand normative idioms and disrupt the order of use of normative idioms. Therefore, it is determined that the trademark application has a negative social impact. The same fate as "Xinyi Bamboo" is "Jinjin Youwei". It is also easy to confuse people, especially primary and secondary school students, about specific words in idioms, and it is easy to have adverse social effects and violates Article 10 of the Trademark Law. The provisions of paragraph 1(8) of Article 1. From the above cases, we can see that trademarks with irregular wording and wording will have a high risk of being rejected when registered, but there are always a few exceptions: such as (the word "德" has one less horizontal line) (" "Home" (one less word)) These card-playing trademarks were lucky enough to be approved, but this does not mean that you cannot take risks when applying for a trademark. In order to successfully win your own trademark, you should choose regular characters when registering and before registration. It is better to find an expert to evaluate and improve the registration success rate.