“I want the purest, simplest and most fashionable.” – This is the spirit of Calvin Klein. His designs are inspired by the pursuit of nobility in human nature and are based on the interpretation of the values ????that humans pursue most: love, eternity and sharing. Source: Sunshine Without Embroidery

CK (Calvin Klein) Brand Archives:

Country: United States

Year of Creation: 1968

Created Person: Calvin Klein

Current Designer: Francisco Costa

Product Series: Haute Women’s Wear, Haute Men’s Wear, Denim, Casual clothing, socks, underwear, pajamas, swimsuits, perfumes, glasses, home furnishings, etc.

Design style: minimalist, sexy, American relaxed and elegant

Official website:

[Edit this paragraph] Brand Brief

Calvin Klein is the largest designer brand in the United States. It has won famous clothing awards four times in a row; its related products are emerging one after another and are extremely popular. amazing.

Calvin Klein has always adhered to perfectionism, and every piece of Calvin Klein fashion is perfect. Because it embodies the full New York lifestyle, Calvin Klein's clothing has become the favorite brand choice of the new generation of professional women.

Calvin Klein has three major brands: "Calvin Klein Collection" (high fashion), "CK Calvin Klein" (high-end ready-to-wear), and "Calvin Klein Jeans" (denim). It also operates casual wear, socks, Underwear, pajamas, swimsuits, perfumes, glasses, home furnishings, etc.

The largest domestic flagship store of Calvin Klein Jeans is located on Xiangshan Road, Nanchang City, Jiangxi Province (opposite Parkson)

[Edit this paragraph] Brand Story

Starting in 1968 Since establishing his own company, Calvin Klein has been in the fashion industry for forty years, enjoys a high reputation, and is considered a representative figure of today's "American fashion". He believes that today's "American fashion" is "modern, minimalist, comfortable, gorgeous, casual yet elegant." Since its rise in the 1970s, the consistent modern urban style has been deeply loved by tasteful groups. Calvin Klein's works are clean and meticulously tailored, showing a simple and neat fashion style in elegant, neutral-toned fabrics, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style also has international characteristics. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities respond to my designs because their lives and needs are very similar. No matter where they live, modern people have their own universality. ”

1968. , Calvin Klein launched women's coats for the first time, which was immediately favored by New York department stores and placed a large number of orders, making Calvin Klein famous. After that, Calvin Klein's clean lines and restrained styling not only captured the hearts of buyers and fashion media The affirmation and a comfortable and pleasant attitude towards dressing will lay the foundation for a huge fashion industry in the future.

Calvin Klein likes a clean and perfect image, so it is also reflected in its clothing. It uses natural materials such as silk, satin, linen, cotton and wool, paired with neat tailoring, to present a noble style that is still used today. Never changes.

Calvin Klein has a very keen sense of fashion. In the late 1970s, Calvin Klein launched an original denim series, using the beautiful baby Brooke Shields as the spokesperson, and said in the TV commercial: "There is nothing between me and my Calvin." No!" These provocative words immediately stimulated an increase in sales. Similarly, the Underwear underwear series released in 1982, paired with advertisements with provocative images (such as Marco Wahlberg), changed the world's perception of underwear and became a fashion that everyone is pursuing. Perfume is undoubtedly the representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One unisex perfume first launched in 1994 and the subsequent cK be broke the concept of gender barriers. Let the brand career reach its peak again.

"Minimalist style" is Calvin Klein's "registered trademark" in design, and it is also a popular trend today. But when "minimalist style" is no longer a popular trend, will it change? ? Regarding this question, the confident Calvin Klein once said, "I think my design philosophy is more towards modernism, and I will continue to focus on aesthetics - tending to emphasize a pure, simple, relaxed and elegant spirit. I always try to express Pure, sexy, elegant, and I also try to be consistent in style and true to my dreams. I think people will understand better what I want to present, and they will appreciate it and respond positively.

Advertising is the best focus for Calvin Klein to express its creativity. Since its launch, the "sexiness" presented by the strong visual impression has been synonymous with Calvin Klein's advertising, and Calvin Klein is also very good at shaping character images. He became famous through his single-handedly Super models such as Christy Turlington and Kate Moss are both extremely popular. Calvin Klein is very fond of nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen naked or semi-nude. The provocative visual impression is very sexy but not vulgar. Therefore, Calvin Klein always remains at the forefront of popularity. Wire.

One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertisements: his advertisements often use nude portraits, aiming to create a perfect, artistic image; but sometimes Klein also plays around with the edges. For example, in its underwear advertisements, it used an underage female model to pose in erotic underwear, which caused a lot of controversy and was also criticized by the British Advertising Standards Agency. interference. Sexiness in Calvin Klein's concept is diverse, so the skinny and decadent past of the past have been missing from his recent advertisements, replaced by a group of energetic, youthful and healthy young people with bright smiles, that passionate Charm easily captures the hearts of consumers.

Calvin Klein said that he wants to design clothes for modern women who are active in social life and family life, and seek a balance between them. They are a group of women who value their souls, look kind and kind, but don't spend much time in front of the full-length mirror. They want an effortless, casual yet elegant look and I believe this is where fashion will be in the future. In terms of appearance, Calvin Klein women are fresh, naturally beautiful, and not unreally charming.

In 2003, Calvin Klein experienced a major change. Due to the equity sale, Italo Zucchelli and Francisco Costa served as the men's and women's design directors respectively. Calvin Klein himself retired behind the scenes as the design soul and had important Strategy and decision-making power, but judging from the spring and summer of 2004, the two still continued the spirit of Calvin Klein and made the classic style immortal.

[Edit this paragraph] Designer profile

Calvin Klein was born in New York, USA in 1942. He studied at the famous Fashion Institute of Technology (F.I.T.) in New York and founded Calvin Klein "Card" in 1968. Winkle" company.

Calvin Klein is undoubtedly the most famous fashion designer in the United States. In addition to its high-end, high-grade classics, Klein is also an advocate of fashionable genderless perfumes and denim clothing targeted at young people.

Calvin Klein is a designer with a very keen sense of fashion. In recent years, he has successively popularized the style of underwear and outerwear. New Length (new length) knee-length skirts, asymmetrical skirts, etc. were first launched by Calvin Klein. His designs are a guarantee of best-selling and popularity for fashion buyers. At the end of the century, Calvin Klein believes that future fashion will become more and more casual and elegant, focusing on highlighting the advantages of the figure in fresh and simple silhouettes.

Calvin Klein is not only a master of fashion design, but also a great business acumen and a master of advertising creativity. In the late 1970s, he entered the denim clothing industry and hired Brook Shields, a young star who had just grown up at the time, to be the advertising girl for his denim clothing. This was the beginning of many of Klein's controversial advertisements: Youth Shields shook her flowing hair, put one hand gently on her hip, and said the world-famous advertising slogan in a magnetic voice: "There`s nothing between Calvin and me" (I am intimate with Calvin) Wu Jian) ??This is implying that she is not wearing underwear! In the 1980s, the denim clothing industry was not very dynamic. Klein took this opportunity to show off its talents in the underwear and perfume industries. From then to now, the fragrances Obsession, Escape, Eternity, CKOne, CK Be and Contradiction launched by CK have all been loved by consumers without exception, which has attracted public opinion. The numerous advertisements of all kinds are indispensable.

(1) Founder: calvin klein

barry schwartzBarry Schwartz

Advocating simplicity, practicality, and sexiness

(2) Registration place: New York, USA (1968)

The largest brand in the United States

(3) Designer: calvin klein

Born in New York, USA in 1942,

Studied at the famous New York Fashion Institute of Technology (f.i.t) from 1959 to 1962,

From 1962 to 1964, he served as Dan? Assistant designer of Dan Millstein,

Freelance designer from 1964 to 1968,

In 1968, he co-founded the company "Calvinklein" in 1991 The company is reorganized

(4) Brand line:

① calvin klein (Calvin Klein): high fashion

② ck calvin klein (ck calvin klein) Klein): high-end ready-to-wear

③ calvin klein jeans: second-tier brand, younger style

(5) Category: men's and women's high fashion, ready-to-wear, men's and women's Casual wear, socks, underwear, pajamas and swimwear, perfume, glasses, jeans, accessories, fragrance and home furnishings

(6) Brand overview:

calvin klein, this Clothing brands named after their founders have long been famous around the world. As an all-round development fashion brand, calvin klein has three main clothing lines: high fashion calvin klein, high-end ready-to-wear ck calvin klein and denim series calvin klein jeans; while the types of accessories include Covering all aspects of perfume, glasses, socks, underwear, pajamas, swimwear and home furnishings.

Calvin Klein’s career has been soaring. He has won prestigious clothing awards four times in a row; his related products are emerging one after another, and their momentum is extremely impressive. In 1997, Calvin Klein added its glory in the apparel field to the watch manufacturing industry. After cooperating with the famous Swatch Group, ck watch co ltd was announced, and the young, fashionable and highly personalized ck watch was born.

Among the two watch series currently on the market, ck guides the consumption of young people because of its fashionable styles; calvin klein divides a small number of customers with elegant taste and distinctive personality. Entered his own territory.

Just like the founder’s belief in perfectionism, every Calvin Klein product appears to be flawless.

Also, CK is also the abbreviation of assassin.

The corporate brand ranked 487th in the 2006 "Top 500 World Brands" list compiled by the World Brand Lab.

Introduction to CK perfume

CK is the abbreviation of Calvin Klein. Calvin Klein is an American designer, not a French one. The characteristics of CK are: sexy, modern and minimalist. Everyone likes CK because CK is more famous than Calvin Klein. The makeup bar provides a comprehensive introduction to CK perfume products.

Name: cK one

Brand: Calvin Klein

Year: 1994

Fragrance: Citrus fruity fragrance

Top flavor: bergamot, cardamom, fresh pineapple, papaya, lemon

Middle flavor: jasmine, lily of the valley, rose, nutmeg, lily, orris

After flavor : Musk, amber, sandalwood, cedar, oak moss

This fragrance for men and women set a sales record of US$58 million shortly after its release, setting off a stir in the perfume industry in the United States and even the world. A whirlwind. cK one, which represents the new concept of individuality and unity in the 1990s, attracts young people who never use perfume. It is a kind of fragrance that makes people feel friendly. As long as you get close to it and spread it all over your body, you will be as refreshing as a cup of green tea.

The fresh and bright first notes of CK one are composed of cardamom, bergamot, and fresh pineapple and papaya; in the middle notes, you will find a specific fragrance coming from jasmine, violet, rose, and nutmeg; the base notes It is composed of two new types of musk mixed with amber, making people feel warm and passionate, mature and rich.

CK one was launched by CK Company in 1994. The bottle of CK one is designed like a Jamaican rum bottle, a white transparent frosted glass bottle, and the outer packaging is an ordinary carton made of recycled paper. CK one is a gender-neutral perfume with the scent of green tea. In CK one, which is like a Jamaican rum bottle, we share the same world together regardless of race, gender, or age. Breaking gender barriers, taking 90 years of intimate enjoyment between the sexes, getting rid of the shackles of social etiquette and filial piety, and simple glass recyclable packaging as market demands, subverting the gorgeous image of traditional perfumes and becoming a hot seller.

Name: cK Be

Brand: Calvin Klein

Year: 1996

Fragrance: Citrus fruity fragrance

Top notes: mint, lavender, Chinese tangerine, bergamot

Middle notes: magnolia, peach blossom

Bottom notes: musk, callus, acacia

cK be Eau de Toilette was launched in 1996. It is the most successful unisex fragrance regardless of age and gender launched by the famous clothing company Calvin Klein. It embodies the modern spirit of equality, freedom and openness. The bottle of the perfume is a rare all-black color, which is simple and neat, suitable for urban men and women walking in the city.

Name: cK one summer

Brand: Calvin Klein

Year: 2004

Fragrance: Citrus fruity fragrance

Top flavor: lemon tonic water, golden kiwi fruit, star fruit

Middle flavor: blueberry leaf, cactus juice, wild lily,

After flavor: Viti vanilla , wood and musk soaked in the sun

Summer is here, the sun is shining warmly, and for a moment when the mood suddenly becomes cheerful, I feel the unprecedented reality! cK one? Summer, the first fragrance suitable for sharing this summer, a new limited edition perfume was newly launched in the summer of 2004!

A scent that you are happy to share and spray on your body. Capturing the rich earthy freshness and citrus aromas of summer, cK one summer is not only stylish but also a refreshing new interpretation of the cK one fragrance range. cK one summer gives a bright and fresh new feeling. This summer's most IN new fragrance, regardless of painting night, regardless of gender.

The new cK one? Summer, a new and fresh feeling with more tension. The front section is filled with vitality-rich star fruit, golden kiwi fruit and the freshness of lemon tonic water, injecting new vitality into this new fragrance. The mid-palate features enhanced notes of blueberry leaves, cactus juice and wild lily.

In the back, you can feel the scent of Vitivanilla, woody and musky under the sun. Lively, delightful and fresh, the bottle makes you feel like you're under the sun, with the radiant green transforming into a dazzling yellow.

cK one? Summer, a citrus aroma, a new compound fragrance with citrus and fruit base notes. The top notes are fresh lemon tonic water, golden kiwi fruit and star fruit, which inject a strong vitality into the fragrance. The enhanced aroma in the middle comes from fresh blueberry leaves, cactus juice and wild lily, while the aftertaste is enhanced by Viti vanilla, soaked in woody and musky aromas under the sun.

cK one? Summer continues the spirit of the cK one? perfume series and gives it a new interpretation. This new fragrance has the characteristics of fashion sense and brings the elegant citrus aroma to the extreme. The interaction of fresh and rich plant flavors and citrus fruits creates a harmonious resonance with its fragrance. cK one summer emphasizes a fresher feeling, which is cleaner than other cK one? series perfumes. cK one? Potential enthusiasm, giving you a source of energy.

Name: ETERNITY Eternal Men's Fragrance

Brand: Calvin Klein

Year: 1989

Fragrance: Woody Fragrance

Top notes: lavender, mandarin orange

Middle notes: jasmine, sage, geranium, basil

Bottom notes: rosewood, sandalwood, vanilla, amber

It has a clear and intelligent fragrance that is not overly sweet, and has a high popularity, so it has gained a lot of popularity. The inspiration for the name comes from the love vows made by Duke Wen to his beloved wife, who did not love the country but loved the beauty. The lingering eternal love is the extreme longing of lovers. Calvin Klein uses this perfume to be the best testimony for the eternal lovers in the world.

Name: ETERNITY Eternal Women's Fragrance

Brand: Calvin Klein

Year: 1988

Fragrance: Elegant Floral Fragrance

Top notes: green leaves, mandarin oranges

Middle notes: jasmine, rose, violet, lily, lilac, carnation

Bottom notes: sandalwood, musk vanilla, amber

The eternal Eternity fragrance is unforgettable. Although its initial popularity was temporarily overshadowed by Issey Miyake, its special fragrance and neutral packaging have always been favored by career women.

It has a clear and intelligent fragrance that is not overly sweet, and has a high popularity, so it has gained a lot of popularity. The inspiration for the name comes from the love vows made by Duke Wen to his beloved wife, who did not love the country but loved the beauty. The lingering and pathos eternal love is the extreme longing of lovers in love. Calvin Klein uses this perfume to be the best witness to the world's eternal lovers.

Name: Truth Men's Perfume

Brand: Calvin Klein

Year: 2002

Fragrance: Fresh Woody Fragrance

Top notes: Green buds, perilla, and cardamom

Middle notes: Sunshine woody notes

Bottom notes: White patchouli, red cedar, waka Bumu

Calvin Klein launched the Truth for Men men's perfume in the late summer of 2002. This perfume follows the natural nature of the Truth women's fragrance. Truth for Men specifically and naturally presents men's sexiness in a passionate fragrance. On the skin, it is sensual and classic, exuding the purest side of a man! Truth men's fragrance is inspired by the earth. The fresh woody fragrance contains fresh cardamom, allowing you to read the clean scent again. The aquatic and green plants make people feel peaceful, just like being on the lakeside in a dream...

The transparent sea-green perfume, paired with a bottle made of refined glass, shows the master's design style. The bottle is integrated into the male curve, with a perfect silver nozzle and bottle cap, hiding a strong personality Not to be outdone, the modern look and feel is refreshed by the sea-green liquid.

Name: Truth Women's Perfume

Brand: Calvin Klein

Year: 2000

Fragrance: Fresh Floral Fragrance

Top notes: bamboo, peony

Middle notes: Albizia julibrissin, acacia flower, vanilla

Back notes: white amber, fragrant wood, musk

This time, the bottle design that amazed fashionistas around the world was designed by master Fabien Baron. The perfume bottle is made of refined glass and gradually curves from a slightly tilted front to a rounded back, making it easy to grasp. The modern look and feel is completed with a sexy flush of liquid. The silver bottle cap at the top fits perfectly with the bottle body. Insisting on letting the beauty of innocence sit in a beautiful scenery, the Truth Calvin Klein perfume bottle has a horizontal and reclining posture, lying on its side in a cradle specially made of transparent synthetic resin.

Truth Calvin Klein perfume awakens a new sexy style that is frank, real, natural and innocent. This new fragrance captures the sensual side of everyday life, our surroundings and between you and me.

Different from the traditional combination, it can be divided into two unique fragrances: natural and fresh, and warm and sexy. Truth Calvin Klein's modern transparent bottle and silver bottle cap are full of vitality and health. The fragrance combines the notes of soft wool, white amber, albizia flower, acacia flower, fragrant wood and musk, giving people a sense of warmth and comfort. , suitable for you who are lively and active. You will feel natural and comfortable after using it. People around you will also be attracted by this natural and soft smell.

Name: cK Turth Lush Real Women's Fragrance Limited Edition

Brand: Calvin Klein

Year: 2002

Fragrance: Fresh Floral Fragrance Blending

Top notes: bamboo, peony, bamboo, bergamot pomelo

Middle notes: Albizia julibrissin flower, vanilla wild rose, silk tree flowers

After notes: white Amber, fragrant wood, white musk

This time, the bottle design that amazed the global fashion crowd was designed by master Fabien Baron. The perfume bottle is made of refined glass, with a slightly tilted front gradually curved into a Round back, easy to hold. The modern look and feel is completed with a sexy flush of liquid. The silver bottle cap at the top fits perfectly with the bottle body. Persist in letting the beauty of innocence sit in a beautiful scenery.

The new Lush, re-refined from the fragrance of Truth Calvin Klein, is a personalized fragrance that awakens vitality and exudes sexiness.

Full of exciting top notes of bamboo and bergamot pomelo, feminine middle notes of wild rose and silk tree flowers, and sexy after notes of white musk. Coupled with the light pink packaging in a matte glass bottle, it is modern. Sexy perfume.

Introduction to Calvin Klein watches

CK watches focus on the essence and show their charm bit by bit. They have the advantage of the Swiss Made trademark and are equipped with ETA movements.

Ck Calvin Klein watches are extremely attractive because of their unique style, streamlined design and unbeatable price.

The Ck watch series products come in a variety of sizes, colors and materials, reflecting a modern lifestyle that combines vigor, youth and adventure.

They embody the characteristics of modern graphic design and technical quality that are guaranteed by the Swiss Made trademark.