There are many kinds of characters, including Oracle Bone Inscriptions, bone inscriptions and so on. However, in modern times, simplified Chinese characters are still the main characters, while traditional Chinese characters are still used in some areas. Regarding trademark registration, do you need to register a trademark in traditional Chinese characters if you register a simplified Chinese character? Do I have to apply for both simplified and traditional characters for trademark registration? Let's give you some suggestions. Answer: When applying for the registration of Chinese character trademarks, it is better to use simplified Chinese characters according to people's habits, but there is no objection to using traditional Chinese characters as trademarks. The trademarks of simplified Chinese characters and their corresponding trademarks of traditional Chinese characters are identical in pronunciation, meaning, composition and other factors that determine whether the trademarks are the same or similar. The only difference is the simplification of strokes, which is determined by the characteristics of Chinese characters and the writing tradition. Therefore, whether it is a simplified trademark or a traditional trademark, the trademark connotation is protected to the same extent after being approved for registration. In other words, if the trademark of one font is allowed to be registered, the trademark of the other font will naturally be equally protected.