Branch holding co., ltd was established in April 20 18. Positioning itself as a "technology-driven quality residential service platform", it is committed to aggregating and empowering high-quality service providers in the whole industry to provide consumers with all-round residential services including second-hand houses, new houses, leasing and home improvement. "Platformization" is considered to be its most important feature.

Shell will have four business platforms: brokerage platform, leasing platform, new house platform and decoration platform under preparation. A series of community services such as housekeeping, moving and maintenance will be included in the follow-up to create a platform for large residential areas.

Platform financing

2065438+In March 2009, Keke Holding Company started the D round of financing, with Tencent leading the investment of 800 million US dollars.

2065438+June 2009, Niu Niu Jiazhuang announced the completion of 20 million yuan angel round financing, with Keholding Company as the investor. This financing is used for team talent building, technology development and user service optimization.

In March 2020, among the $654.38+0.5 billion financing of Ke Holdings Inc, Softbank contributed $654.38+0.0 billion, and another 500 million were contributed by Gaochun Capital, Tencent Holdings and Sequoia Capital.

Platform cooperation

On April 6, 20 19, branch holding company reached business cooperation with 2 1 century real estate, and 2 1 century real estate will move into branch holding company ... The two sides will share data and resources and promote national business cooperation from pilot cities.