It can no longer appear. Its use was banned after the new advertising law came out in 2015.

According to the Advertising Law, extreme terms are not allowed to appear on product list pages, product titles, subtitles, main images, detail pages, product packaging, etc. Merchants who use extreme words in violation of regulations will be deducted points and fined from more than 200,000 yuan to less than 1 million yuan. If the circumstances are serious, the store will be closed directly. After customers complain about extreme words and successfully safeguard their rights, the compensation amount will be paid by the merchant. All borne.

Extreme terms include the following words:

National, world-class, superlative, best, largest, first, only, first, preferred, best, largest, accurate , top, the highest, the lowest, the most, the most, the cheapest, the latest, the most advanced, the greatest degree, the latest technology, the most advanced science, national-level products, filling the domestic gap, absolute, exclusive, the first, the latest, the most advanced, First brand, gold medal, famous brand, excellent, first, top, exclusive, first in sales on the entire network, first in the world, first in the country, first in the entire network, world leading, top craftsmanship, latest science, latest technology, most advanced processing technology , the most fashionable, the best, the top, the top, the ultimate, the most popular, the ace, the sales champion, the first (NO.1\Top1), the ultimate, permanent, the ace, the leader, the leading brand, unique, exclusive, unique, Unprecedented, unprecedented, omnipotent, etc.

It is reported that extreme terms include but are not limited to product list pages, product titles, subtitles, main images and detail pages, product packaging, etc. For shops with extreme terms, once the illegal shops are found, they will be deducted points and fined. The fine is between 200,000 yuan and 1 million yuan. If the circumstances are serious, the store will be closed directly. Once a customer complains about extreme terms and successfully safeguards their rights, the entire amount of compensation will be borne by the merchant. Therefore, sellers should pay attention, conduct self-examination and self-correction, and make timely corrections and changes to avoid being fined.