Nowadays, intellectual property issues have become the development direction of key enterprises that many people want to understand and pay attention to, and trademarks, which are an important part of them, are also protected and operated by many enterprises. Trademark and brand are an important prerequisite for enterprise development. In this case, the good reputation of the trademark management office proves that its company has occupied a part of the market. For some newly established companies that have a trademark that already has a market, or operate a trademark to a certain extent, is it wiser to buy a trademark?

The answer is yes, but when a business is just established, the owner of the business must know whether the business wants to purchase the right to use the trademark or the ownership of the trademark. Although the two trademark rights differ only by one word, the industries they represent are completely different. Many companies don't know much about this aspect, but these two concepts will have a great impact on the company.

Purchasing the right to use a trademark is only worth buying the right to use the trademark. To put it simply, the franchise companies we are talking about, just like the milk tea shops or chain barbecue restaurants that are very common on snack streets now, all acquire the right to use franchise trademarks, and most of them rely on the influence of market-oriented trademarks to make profits.

People often say that trademark transfer is a transaction of trademark ownership. After a trademark is transferred, all rights to the trademark will be transferred to the transferor. In short, it's like renting and buying a house. Trademark use rights only purchase the right to use the trademark, but you still need to pay a certain fee to the trademark owner, and this is normal. This kind of transaction is mostly used in fast food restaurants or dessert shops, pastries, etc. We estimate that the most common ones are Shaxian snacks and other specialty stores. Trademark transfer is to directly transform the legal person of the trademark into the trademark itself. After the formalities are completed, the trademark can be arranged as desired.

In fact, both buying the right to use a trademark and buying ownership of a trademark are beneficial. This largely depends on what direction your business will choose to pursue. Of course, no matter which direction you go, the best outcome is to be able to manage your own business. If you encounter any problems during the use of trademarks, please feel free to consult Bajie Intellectual Property Trademark Network. Bajie Intellectual Property is committed to giving all Chinese enterprises the wings of intellectual property!