"Converged media" was originally an idea. This concept takes development as the premise, promotes Excellence as the means, gives full play to the advantages of traditional media and new media, and turns the competitiveness of single media into the competitiveness of multimedia, thus serving "me".

"Media convergence" is a new type of media that makes full use of media carriers to integrate different media with similarities and complementarities such as radio, television and newspapers in terms of manpower, content and publicity, so as to achieve "resource accommodation, content integration, publicity integration and interest integration".