a domain name, also known as a web address, is the address where a subject logs in on the internet through a computer. With the rapid development of network business around the world, domain name has become the basic means for enterprises to develop e-commerce, and its commercial value in the virtual network world is getting higher and higher, becoming an important intangible property in the network world.

In reality, in order to obtain better business opportunities by using the Internet, many enterprises often use existing trademarks as domain name registration, so that the reputation of trademarks and trade names can be extended in the online world. Similarly, registering a domain name as a trademark is also conducive to strengthening the protection effect of trademarks or trade names.