The Coca-Cola glass bottle is well known to people around the world for its graceful curved shape. Early Coca-Cola packaging was plagued by being easily counterfeited. In 1900, the company decided to redesign the car, but it never came up with a satisfactory solution. In the company's creative concept record in 1913, it was written: "The shape of the Coca-Cola bottle must be recognizable even in the dark by just the touch of the hand. Even if the camera can only see a part of the bottle during the day, it will be recognizable." Let people know immediately that this is a Coca-Cola bottle.” Based on this design concept, a bottle shape with graceful curves was designed. This 192ml glass bottle is still used all over the world today. It is not only beautiful in shape, but also has a strong psychological effect on consumers. The Coca-Cola Company has conducted a large-scale survey, and many consumers believe that it is precisely because of this glass bottle that people feel that this drink has an excellent taste.

Although Coca-Cola is now sold in cans or plastic bottles, Coca-Cola always appears in glass bottles in TV commercials. This classic temptation curve is almost as important as the mysterious Coca-Cola formula and has become Synonymous with Coca-Cola.

When Coca-Cola was born in 1886, the shape of its bottle was a straight barrel bottle, which caused great inconvenience to the sales of Coca-Cola. At that time, most retailers sold bottled drinks in large buckets filled with ice water. Customers with thirsty mouths had to roll up their sleeves and fumble in the ice water when purchasing.

There are many legends about the design of the Coca-Cola bottle, one of which is this: When a glassworker named Alexander Samson was dating his girlfriend, she wore a dress with prominent hips and a slender waist. , very beautiful. After the date, he was inspired to design a glass bottle based on the image of his girlfriend wearing the dress. After repeated revisions, the bottle design was very beautiful, like a graceful girl. Alexander Samson immediately applied for a patent.

At that time, Coca-Cola was being impacted by Pepsi-Cola, and its market sales had been stagnant. After Candler, Coca-Cola's decision-maker, saw the glass bottle designed by Alexander Samson on the market, he thought it was very suitable for Coca-Cola, so he offered to purchase the patent rights to this bottle.

This bottle is not only beautiful, but also very safe to use, easy to hold and not easy to slip off. What's even more amazing is that the middle and lower part of the bottle is twisted, like a striped skirt worn by a girl; the middle part of the bottle is round and plump, like a girl's buttocks. In addition, because the structure of the bottle is medium-large and small-bottom, when it contains Coca-Cola, it gives the impression that there is a lot of weight.

This kind of curved bottle gives people a sweet, soft, smooth and refreshing visual and tactile enjoyment. Industrial designer Raymond Loy added more emotion to Coca-Cola's narrow-skirt bottle, calling the perfectly shaped bottle "feminine."

After adopting this curved bottle, Coca-Cola’s sales grew rapidly, doubling within two years.