A business plan is a "stepping stone" for entrepreneurs to knock on the door of investors, and it is a written summary of the business that entrepreneurs plan to create. An excellent business plan will often make entrepreneurs get twice the result with half the effort. Next, I will bring you the business plan of hot pot restaurant in 222. I hope you like it!

business plan of hot pot restaurant in 222 1

1. General situation of hot pot restaurant

1. Our restaurant belongs to the catering service industry, and its name is self-help hot pot restaurant, which is a joint venture. Main business: dogs, sheep, chickens, ducks, fish and other hot pots; The food of the auxiliary camp includes: seafood, braised pork, braised dishes and so on.

2. Self-help hot pot restaurant is located in Huaning Road Commercial Pedestrian Street. It was a mid-range hot pot restaurant in the initial stage and will gradually develop into a brand chain store in the future.

3. The owners of urban fast food restaurants are three partners, a chef and a waiter. Both of them have three years' experience in catering. With our wisdom, talent and dedication to the cause, they will definitely lead the way in this industry.

4. Our store needs about 8, yuan of venture capital, of which more than 2, yuan has been raised, and the remaining 6, yuan is borrowed from the bank.

second, business objectives

1. Because of its geographical location in the commercial street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened its business, and if we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Huaning Road Commercial Pedestrian Street and recover the cost within one year.

2. Our store will open two more branches in two years, and gradually develop into a hot pot chain store with strong economic strength and a certain market share, and make a breakthrough among many hot pot brands, and will become a well-known brand in the catering industry.

Third, market analysis

1. Customers: The target customers of self-help hot pot restaurants are ordinary consumers who go shopping and entertainment in Huaning Road Commercial Pedestrian Street, accounting for about 5%; Hotels and guesthouses nearby; Entertainment places; Shop staff and community residents account for about 5%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors:

There are four main competitors near the buffet hotpot restaurant, including two with facades and the other two with stall-type food stalls. The operating period of these four stores is about one year. The first two restaurants are more expensive and the source of customers is sparse. The other two food stalls have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the existing disadvantages of these four restaurants and launched "good quality and low price;" Service first "and other marketing strategies, and strive to occupy a place in the fierce market competition.

iv. business plan

1. The hot pot restaurant is mainly for the public, so the price of vegetables is not too high, which is a low price.

2. Considering the lack of time and personnel; Our temporary business hours are mainly at night.

3. during the opening period, our store implements preferential activities; Send out discount cards to customers who visit our store again; Our store will implement a discount.

4. Be ready to develop new products at any time to meet the changes and demands of the market. For example, the goal set this year is: "Build your own brand; Launched the main hot pot. "

5. business hours: 4 pm to around 2 pm.

6. For the above plans, we will work together and do our job. We will help each other in health, service, price and nutrition, and strive for more customers.

V. Personnel Plan

1. How many full-time employees (including chefs) and how many temporary employees (including chefs) are initially planned to be recruited in the early stage of the store's opening? The specific contents are as follows:

1) Those who have recruited local hukou through the labor market, have certain work experience and good professional ethics, and are between the ages of 2 and 3, and are interested in joining the catering industry.

candidates come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.

2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).

2. In order to improve the overall quality of service personnel, all the personnel who are recruited need to receive two months of training. The specific contents are as follows:

1) Make a training plan, determine the training purpose and make an evaluation method.

2) Implement the training plan and study the Labor Discipline and various rules and regulations.

3) those who fail to pass the examination will be suspended from study, and 2% of their salary will be deducted until they are qualified. If you fail the exam for three times, all the wages and benefits of the month will be deducted.

VI. Sales Plan

1. Before opening, we will carry out a series of publicity work for enterprises, introduce our sales strategy of "good quality and low price, service first" to consumers, and distribute questionnaires to improve our products and services according to consumers' needs.

2. Introduce membership system, season card and monthly card to attract more customers.

VII. Financial Plan

All the accounts in this store must be recorded in time, and the money of expenditure and income can only be used after accounting or recording. The bookkeeping method is double-entry and managed in a scientific way, so as to avoid accounting confusion. The daily income should be counted in time, and all the ordering menus and receipts must be kept in duplicate for checking and recording. All items in the store belong to the fixed assets in the store, and shall not be destroyed or taken away at will. The total monthly income, excluding all expenses, is deposited in the bank; If the income is higher than planned after the monthly settlement, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If it is found that the hotel's property is destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.

Business Plan for Hot Pot Restaurant in 222 2

Hot pot is one of the most popular diets at present. Up to now, the development of hot pot has shown diversified characteristics in terms of variety, grade, scale, production, preparation and flavor, which has led to the rapid development of various enterprises engaged in making and providing hot pot consumption, and also aroused great enthusiasm and interest of enterprises and operators engaged in and about to invest in hot pot. However, how to start a business in a hot pot restaurant is a lot of knowledge.

as a hot pot restaurant, its basic characteristics are similar to those of other catering enterprises, that is, production, sales, service and consumption are integrated.

if investors want to engage in the hot pot industry, they must do a good job in market research, so that they can know what kind of hot pot people need, master the flavor, characteristics, methods, places, people and other information, and set up characteristic hot pot restaurants in specific market areas to obtain stable and reliable market share. Therefore, doing a good job of market research in the early stage is the premise of making decisions or investing in hot pot restaurants.

Because hot pot restaurants are often full of guests, fast and good service is necessary. From the moment a guest enters the door, he should take a seat, order food, deliver food, teach how to eat, tidy up, check out and see the guest off, etc., he should not be careless at all.

Teaching how to eat is the most special place. Because the most attractive delicacies of each hot pot restaurant are different, the eating methods will be different. At this time, the waiter personally teaches them, which not only helps the guests, but also deepens their impression of this hot pot restaurant.

(1) factors affecting the hot pot market

1. the influence of economic development on hot pot. These factors include the increase of consumers' demand for hot pot, the structural contradiction of existing hot pot restaurants of various grades, the great promotion of social development and national policies and measures for the development of catering industry, the change of objective environment and the instability of consumption.

2. the influence of traditional factors on hot pot. It includes the historicity, extensiveness, culture and uniqueness of hot pot.

3. The influence of surrounding environment on hot pot. Including the policy environment, such as the public security situation in the starting place, the efficiency of functional departments, etc., infrastructure, such as road traffic, parking location, water and electricity supply, communication network, procurement channels, consumer groups, finance, health, labor and other supporting facilities closely related to business, and preferential measures, such as taxation, various fees, rent, talent introduction and so on.

(2) Analysis of the clients:

(1) The professional characteristics of consumers: ordinary students, migrant workers and ordinary wage earners have different consumption habits and grades from senior white-collar workers and public servants.

(2) the age characteristics of consumers; For example, the elderly prefer light type, and the young prefer heavy type.

(3) Gender characteristics of consumers: There are certain differences between women and men in terms of pot products, taste and dish types.

(4) regional and ethnic characteristics of consumers People of different regions and ethnic groups have different requirements for hot pot products, which should be distinguished.

Of course, many hot pots have been improved and innovated due to their mutual permeability and hybridity, which are suitable for most people's tastes and have the characteristics of * * *, but the analysis of consumers is essential.

Nowadays, hot pot restaurants have become more and more popular among consumers, which has brought a good source of customers and basic conditions for hot pot restaurants to start businesses, but at the same time, it has also brought great competitiveness to hot pot restaurants to start businesses. Developing characteristic management and realizing service first are the main competitive directions of hot pot restaurants today.

Business Plan of Hotpot Restaurant in 222 3

I. Preface

As the saying goes, food is the most important thing for people, and the development of catering industry is particularly important. With the improvement of college students' consumption level, hot pot consumption has been popularized and loved by college students. After careful investigation and serious discussion, our team plans to raise funds in Houying Snack Street at the west gate of anyang normal University to establish a self-help hot pot city, which will enrich students' dietary choices and provide them with a healthy diet. I believe it will gain sufficient development space and huge benefits.

II. Background Description

In China, the catering industry, as a traditional pillar industry in the tertiary industry, plays an indispensable role in social development and people's lives. Looking forward to the future development of the catering industry, it will continue to maintain a strong growth momentum, and the management quality and enterprise level will also be continuously improved. From the long-term development, social development and the improvement of consumption level are two important foundations for the development of catering industry. "Food is the most important thing for the people", the more the society develops, the better people's lives, the faster the development of the catering industry and the larger the scale of the industry. The characteristics of catering, socialization and health of catering will become the general trend.

As far as the catering industry is concerned, hot pot is the most promising one. Hot pot meets the people's demand for fresh ingredients, strong flavor, active atmosphere and reasonable price, and at the same time, it meets the psychology of reducing the cost of operators and not demanding chefs.

There are many hot pot restaurants in Houying Snack Street, but all of them are imperfect. The self-help hot pot form of our restaurant not only meets the new consumption needs of students, but also provides a good eating environment for those students who like hot pot with perfect service. I believe that our hot pot restaurant will have a broad development space.

Third, market analysis

According to the previous survey, most students like to eat hot pot. From the environment of Ximen, outside Ximen is the most important entertainment area in the school. There are many restaurants and entertainment places outside the west gate, with a large flow of people, which is a good place to operate. Therefore, our store site is planned to be located on the north street of Nanbei Road outside the west gate of the school, which is convenient for students to eat.

our target customers are not only our students, but also local residents. The total number of students in the school is about 2,, and it is a huge consumer. At the same time, our store has a perfect management system and services, which indicate that the market demand is huge and there are many opportunities. Let's seize the opportunities and the hot pot restaurant will definitely be favored by the students.

iv. products and services

our restaurant takes the form of self-help hot pot, and we will provide a variety of dishes and drinks, based on the dishes and drinks provided by our restaurant, so that customers can choose independently. In terms of hot pot bottom, we will provide clear soup pot, spicy pot, Yuanyang hot pot which is quite popular with couples, etc., so it is not difficult to adjust the tastes. The bottom of the pot in our shop will be based on medicinal materials, so as to avoid the problem that customers will easily get angry when eating hot pot in summer, and it is also beneficial to human health.

in the store, we will try our best to arrange a relaxed, refreshing and fashionable dining environment, and with the services provided, we will truly make young people enjoy the hot pot.

V. Marketing strategy

(1) Price strategy

Our store relies on characteristic operation, selects excellent materials, and ensures that the raw materials are fresh, clean and hygienic. It is estimated that the average per capita is about 24 yuan, and at the same time, the combination of high and low is adopted: in the early stage of opening, customers will be greeted with high-quality hot pot, high-level service and low price, which can quickly win customers, establish an image, open up the situation and realize normal operation.

(2) Promotion strategy

1. Generally speaking, eating and entertainment go together, especially eating hot pot. We usually go to entertainment after dinner with friends, so we can cooperate with ktv nearby and give vouchers after spending a certain amount in our store.

2. You can enjoy a 1% discount when you come to our store on your birthday.

3. Implement the membership strategy. For consumers whose marketing amount reaches a certain amount, members can give discounts on consumption on general days and give gifts or discounts during activities.

(3) product and service strategy

1. In terms of main catering materials, besides the general materials are the same as those in other stores, a main material that is not available in other hot pot restaurants is also introduced every week.

2. The monthly package with the theme of birthday and love (limited in quantity) and exquisite gifts are introduced, mainly to improve our popularity and reputation.

3. We have specially set up private rooms and couples' rooms to create a good and comfortable dining environment.

(4) advertising strategy

We will make full use of available resources around us to promote our store to the maximum. We will use banners, pages and other publicity advertisements in the school to show our healthy, delicious and fashionable features to consumers, and to show the knowledge of eating healthy hot pot to consumers. In addition, we can publicize our hot pot restaurant by distributing leaflets.

VI. Financial analysis

In terms of rent, our store will spend about 1, yuan per month, and it will spend about 3,-4, yuan on decoration. Our estimated annual profit is about 2, yuan, and there will be more room for profit growth in the next few years.

Business Plan of Hot Pot Restaurant in 222 4

I. Company Overview

Xinxiang "Fresh Lamb House" Instant Mutton Hotpot Restaurant is located at No.12 Renmin Road, Xinxiang, and you can take Bus No.31 and get off at the cross station in the city. Grassland fresh lamb house, the name may be unfamiliar to ordinary diners. In mainland cities like Xinxiang, such authentic Inner Mongolia instant-boiled mutton is rare.

Fresh Lamb House was founded in December, 2 in Baotou, the "hot pot capital" in Inner Mongolia prairie. With its novel three-flavor hot pot, unique five soup flavors and eight pot bottom combinations, the special fresh lamb meat in Inner Mongolia is of excellent quality.