Rolls-Royce, a British luxury car brand, was founded in Britain in 196. Its founders were Frederick Henry Royce (Henry Royce) and Charles Stewart Rolls (Charlie Rouse).

The cars produced by p>Rolls-Royce are outstanding representatives of top-class cars. They are world-renowned for their luxury and are one of the main representatives of European and American cars.

in addition to manufacturing cars, rolls-royce is also involved in the field of aero-engine manufacturing, and it is also an excellent engine manufacturer. Some models of Airbus aircraft use rolls-royce engines.

in p>23, Rolls-Royce Motor Company was taken over by BMW. In December 218, the World Brand Lab released the list of Top 5 World Brands in 218, and Rolls-Royce ranked 488th. ?

Rolls-Royce is the only symbol of elegance and nobility in the automobile kingdom. No matter how old the Rolls-Royce style is and how expensive the cost is, there is still no challenger. Rolls-Royce was formally established in Britain in 196, and the Silver Ghost sedan launched the following year was soon praised as "the best car in the world".

Features

Compared with its competitors, the original Rolls-Royce has two major features: simple manufacturing process and extremely low noise when driving, which soon became a classic of Rolls-Royce.

The first truly legendary "SilverGhost" was born in 196. It first appeared at the Paris Motor Show, and its golden bell-top radiator was very eye-catching. Today, this shape is still an irreplaceable design element of Rolls-Royce.

In addition to its unique appearance, "Silver Ghost" has advanced technology: forced lubrication; The output power of the 7-liter six-cylinder engine can reach 48 horsepower; The maximum speed was 11 km/h, which was definitely a world record at that time.

However, at that time, Rolls-Royce only produced chassis, and most of the whole cars were assembled by Barker Company in London for its elegant body.

the engine designed and manufactured by Mr. rice has two outstanding advantages: uniform power output and outstanding durability. In 197, presided over by the judges of the London Automobile Club, a unique test was conducted. A Rolls-Royce traveled continuously for 24, kilometers, and the maintenance cost of the car in the whole process was only 3 pounds.

Four years later, a "Silver Ghost" set another record: from London to Edinburgh, driving in fourth gear, the average fuel consumption per 1 kilometers was only 11.6 liters.

Ownership and license of trademarks

In p>1998, Vexcor decided to sell Rolls-Royce cars. The most likely buyer is BMW, which has provided engines and other parts for Rolls-Royce and Bentley, but BMW's final offer of 34 million pounds was defeated by Volkswagen's 43 million pounds.

A provision in the Rolls-Royce ownership document stipulates that if the automobile department is sold, the aero-engine manufacturer Rolls-Royce Holdings Limited will retain certain basic trademarks, including the Rolls-Royce name and logo.

Although Vickers plc sold the vehicle design, nameplate, administrative headquarters, production facilities, ecstasy and Rolls-Royce grille-shaped trademarks to Volkswagen, Rolls-Royce plc chose to license the name and logo of Rolls-Royce to BMW for 4 pounds, because Rolls-Royce recently established a joint venture with BMW.

BMW's contract to supply engines and spare parts to Rolls-Royce Motor Cars allows BMW to cancel the contract with 12 months' notice. Volkswagen will not be able to redesign Rolls-Royce and Bentley to use other engines within this time frame.

As the Rolls-Royce brand identity was split between the two companies, Volkswagen's engine supply was in danger, and the two companies started negotiations.

Volkswagen agreed to sell the brand of ecstasy spirit and grille shape to BMW, and BMW agreed to continue supplying engines and parts until 23. Volkswagen continued to produce Rolls-Royce cars from 1998 to 23. This gave BMW time to manufacture the new Rolls-Royce executive headquarters and production facilities in Goodwood Village near chichester, West Sussex, and to develop the new company's first Rolls-Royce Phantom.

Rolls-Royce Automobile Co., Ltd. became the exclusive manufacturer of Rolls-Royce brand cars in 23. Rolls-Royce announced in September 214 that it will build a new technology and logistics center, which will open in 216, 8 miles from its headquarters, in the seaside resort town of Bognor Regis.

what are the above references? Baidu Encyclopedia-Rolls Royce