What is Douyin Blue V?

To put it simply, Douyin Enterprise Account is a "content marketing" platform targeted at the needs of enterprises. It serves the entire process of enterprise content marketing and provides enterprises with "content distribution" and "commercial marketing" services. It can help enterprises deliver business information and establish interaction with users. Business owners can obtain official certification logos and use official identities to create the main position for brand communication through content release, user interaction, marketing components and other forms, completing the entire closed loop of content marketing.

Douyin enterprise accounts that pass the certification will receive authoritative certification logos, marketing tools, marketing insights, fan management and other rights. After Douyin Enterprise Blue V is certified, Douyin's recommendation algorithm will focus on giving priority to recommendations to the audience. Although the official will not admit this, certified Douyin accounts generally say that the playback volume is one more than before certification. Big cut.

Douyin Blue V enterprise certification fee: 600 yuan

What are the benefits of Douyin Blue V certification?

The most important right is 60s video

As we all know, the average Douyin user can only take a video of 15 seconds at most. But once you are authenticated as a Douyin Blue V account, you can upload or shoot videos of up to 60 seconds, which can carry more information.

The most concerned rights are marketing standards

The official still does not welcome direct advertising, but after becoming a Douyin Blue V enterprise certified account, the system's tolerance for advertising will be greatly improved. It also facilitates merchants and enterprises to conduct marketing activities with more confidence.

The most humane right is DOU

What is DOU? That is to say, you can heat up a specific video on the Douyin platform, buy more to make the video popular, and get more natural recommendations from the system. What is gratifying is that there is no minimum recharge amount limit, that is to say, you can use the DOU function even with 100 yuan. It couldn’t be more exciting!

Requirements for applying for Douyin Blue V Enterprise Certification

Douyin’s “Enterprise Certification” service has been launched. Business owner users can go to Douyin to apply directly. Today’s Toutiao “Enterprise Certification” has been activated. Users can also quickly obtain Douyin certification through account association.

Affected by different platform forms and user groups, the review standards of Douyin's "Enterprise Certification" and Toutiao's "Enterprise Certification" are slightly different. The following is a detailed explanation of the review standards of Douyin's "Enterprise Certification". Please Business owners who need certification should pay attention to certification and submit your audit materials as required.

Please be sure to read the "Douyin Enterprise Certification Audit Standard Guidelines" carefully, especially for industries that do not support certification, please do not submit certification applications. If an application is submitted by an industry that does not support certification and/or the qualifications submitted by you are invalid or untrue, or the account information applied for certification does not meet the relevant certification specifications of the platform, the certification will fail or will not be passed, and the certification will fail. If the application is not approved, the audit service fee will not be refunded.

1. Account information

§Enterprise account nickname

1. The nickname should be based on the company or brand name or the full name of the product or other valid materials provided. It is relevant. For example, if the nickname applied for is "ByteDance", the corresponding company name is "ByteDance Company". If the nickname applied for is "Douyin", the corresponding product name is "Douyin Short Video". Words with multiple meanings or that are easily confused must be added with a suffix to clarify their direction (company, account, assistant, etc.).

Specific business departments or branches are not allowed to use abbreviations. For example, "Xiaomei Company Beijing Branch" cannot apply for "Xiaomei";

Examples of other valid materials:

a. Trademark, since If you have a trademark, you need to provide a "Trademark Registration Certificate", if you don't own a trademark, you need to provide a "Trademark Registration Certificate" and a Trademark Authorization Letter

b. Application category, "Computer Software Copyright Registration Certificate"

c. Website type, ICP filing screenshots, etc.

d. Brand authorization type, "Brand Authorization Letter"

2. Personalized nicknames are not allowed to authenticate corporate accounts, such as the chairman of xx company , xx company CEO, xx editor, etc.; nicknames that reference the names of celebrities but do not have relevant authorization from the celebrities will not pass the review.

3. Douyin nicknames do not allow duplicate names. Enterprise certification is on a first-come, first-served basis, but malicious registration is not supported. You need to provide all relevant qualifications that can support the content of your nickname. It is not recommended to use the nickname of the head office to register the account of a branch company or product line, so as not to affect the subsequent registration of the head office.

4. Nicknames that are broad in scope will not be approved. 1) Broad in personification, such as "Zhang San"; 2) Broad in scope, such as "Learning English"; 3) Broad in regional scope, such as "Japan Travel" ;4) The industry is broad, such as “beauty”.

5. Nicknames must not use common words alone. When the company name/brand name/product name/trade name is a common noun, a suffix must be added, such as xxAPP, xx website, xx software, etc., otherwise it will not pass Review. If the brand name is "Red Packet" and the business scope is catering, it should be: "Red Packet Catering\".

6. Nicknames must not contain words such as "most" and "first" that are prohibited by the advertising law, as well as words that are false, deceptive, or misleading; they must not contain content that is likely to cause confusion or misunderstanding among users; they must not spread similar Commercial solicitations, excessive marketing and spam.

7. Nicknames must not imitate official or suspected official content, such as xx headlines, Douyin recommendations, Douyou, Huoshan Selections, DouShang, etc.

8. Nicknames must not contain words that are illegal, illegal, contrary to public order and good customs, infringement, exaggeration, or in violation of the rules of the Toutiao platform.

§Avatar and signature

1. The avatar should not infringe the legitimate rights and interests of other brands or third parties. Blank avatars must not be used, and avatars that violate platform specifications must not be used.

2. The signature should have a certain relevance to the company, brand or product, and no contact information should be included; no false, deceptive, or misleading words should be included; no content that could easily cause confusion or misunderstanding by users; Disseminate business solicitation information, excessive marketing information, etc.

§ Certification information

1. No more than 16 words;

2. The enterprise applies for the company itself: it must be consistent with the name of the enterprise entity on the business license . For example: Guangzhou xxx Information Technology Co., Ltd., xx (Hangzhou) Network Co., Ltd.;

3. The enterprise applies for the company's own brand: the full name of the brand name official account, such as: xxx official account;

4. The enterprise applies for the company's brand agency: the full name of the brand name is the regional official account agent, such as: xxx Beijing official account agent.

Note: a. Corresponding qualifications or authorization are required to reflect trademarks, games, applications, websites, and endorsement information. The suffix of the authorization qualification cannot be an official account;

b. If there is no brand, it cannot Provide corresponding brand authorization qualifications, and the certification information is the name of the enterprise entity in the business license;.

c. Subsidiaries, licensees or agents cannot use the name of the parent company, licensor or brand independently.

2. Upload licenses

§Business license

Color scan, all fields and chapters of the business license are complete and clear. Only companies registered with the Administration for Industry and Commerce or the Administration for Market Regulation in Mainland China are supported.

§Official letter of certification application

Color scanned copy with complete content and stamped with color official seal. The use of financial seal, contract seal, personnel seal, etc. is not supported.

§Other supplementary information

3. Industry access

1. If the business scope of the user’s business license does not include financial and legal services, the user Applications for corporate accounts in finance and legal categories will not be approved.

2. The company name, business scope, and enterprise account information involve the following contents and will not be certified as enterprises:

Involving military and political affairs, manufacturing and sales of police equipment; trust, Private equity, gambling, agricultural technology franchise, medical franchise, stone gambling, thousand skills; firearms and ammunition (live CS hall-shootout category), controlled knives, toothpick crossbows; weight loss/acne removal/freckle removal/height increase/hair transplantation/breast enhancement/impotence products, Gender products, in vitro fertilization, folk remedies, prescriptions, cigars, deer antlers, illegal drugs, clinical tests, blood tests, reproductive health (drugs, capsules, preparations, private parts tightening products), plastic surgery (semi-permanent, hair removal, tattoos, scars) Repair, burn repair), body odor and bad breath treatment, ear picking; emotional counseling (PUA), foreign marriage and love; micro-business, copycat brands, fur, Internet celebrity balloons, hand-processed products (bracelets, Buddhist beads, nuclear carvings, etc.), telescopes, National protected animals and dog breeding, cave wine, beeswax, cultural and art collections (antiques, coins, badges), electronic cigarettes, betel nut.

3. In the medical and health industry (including hospitals, OTC drugs, medical equipment, health products, etc.), except for well-known brand pharmaceutical companies, masks/contact lenses and other daily medical equipment, and pharmaceutical intermediates, other Enterprise certification is not currently supported. Please contact customer service for special needs.

4. Access to traditional finance (member companies of the "One Bank and Three Associations"), virtual currency-related access is prohibited. Except for access to well-known listed companies, the Internet finance industry does not support enterprise certification for the time being. Please contact us for special needs. Contact customer service for details.

5. Douyin accounts that have posted illegal or illegal content, violated community rules, or accounts that have been blocked and frozen are not currently supported in applying for enterprise certification.

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