What is the use of Taobao’s mini program function? Let’s take a look at the relevant statements. The person said that mobile Taobao added mini programs mainly to open up the membership system, because functions such as live broadcast, Weitao, Taobao Toutiao and so on With continuous additions, the use scenarios of mobile Taobao are becoming more and more fragmented, so mobile Taobao now also needs a scenario of use and go, and use and go is the biggest feature of mini programs, such as the tests we shared when using WeChat , game applets, all can be used by clicking on them in the chat bar.

In fact, Alibaba has previously added the brand account function to Taobao Mobile, but like WeChat’s official account, the functions are limited. After adding mini programs, Taobao Mobile will hopefully create a user usage system. , enhance user stickiness. And compared with the Alipay mini program, the mobile Taobao mini program can closely integrate commercialization and new retail, and is more suitable for Alibaba's e-commerce positioning.

But now it seems that Taobao Mobile is a shopping app that is far less frequent and longer than WeChat. How can it achieve new retail and commercialization through mini programs? And WeChat mini programs pursue increasing users. The usage time and scenarios are different. What mobile Taobao needs to do may be to build a more complete user experience through small programs. As for how to achieve this, we will wait and see.