It may be a counterfeit product, but it’s hard to tell if it’s not a shoddy product.

Because the company that produces Cordon Bleu beer in the United States is not called "American Cordon Bleu Group" but "American Best Beer Company", it authorizes Zhaoqing Cordon Bleu Beer to exclusively produce Cordon Bleu beer.

Recently, a variety of beers labeled with the words "Le Cordon Bleu" have appeared on the market, but if consumers look closely, they will find that these beers are printed with "Sapphire", "Blue Lion" and "Blue". "Bay" trademark, but the outer packaging is very similar to Cordon Bleu beer. For this reason, many consumers think that Le Cordon Bleu Group is the manufacturer of Le Cordon Bleu beer, and the above-mentioned brands are new varieties launched by Le Cordon Bleu beer.

Reporters recently learned from Lu Fuqing, vice president of Zhaoqing Le Cordon Bleu, a Le Cordon Bleu manufacturer, that Le Cordon Bleu is not the manufacturer of Le Cordon Bleu, but its brands "Labao" and "Blue Lion" "Blue Bean" has nothing to do with Le Cordon Bleu. Le Cordon Bleu Zhaoqing and Le Cordon Bleu Group are two completely different companies. However, regarding whether the brands owned by Le Cordon Bleu Group have constituted infringement, Zhaoqing Le Cordon Bleu stated that there is still no strong legal evidence. However, the company stated that the matter has attracted close attention from the U.S. Le Cordon Bleu headquarters and whether legal measures will be taken in the next step. There will be answers soon.

Marketing personnel from the two production companies of the "Blue Ribbon Group" in Beijing and Tangshan have clearly stated to the media that they are legally authorized production companies by the Guangdong Blue Ribbon Group Co., Ltd. and use Only trademarks such as "Labao", "Lanbei" and "Lansi" do not constitute infringement of other brands.

"'Le Cordon Bleu Group' has nothing to do with us"

Lu Fuqing said that the "Sapphire", "Blue Lion" and "Blue Bei" appearing on the market are not produced by Zhaoqing Le Cordon Bleu , and the main cause of misunderstanding among consumers is that the packaging of these products is very similar to Cordon Bleu beer. These beer bottles also have the words "Cordon Bleu Group" placed in a particularly large size, which extremely attracts consumers' attention. The word "Blue Lion" is very small and difficult to find. Other brands such as "Lambo" and "Lombard" are also exactly the same. Not only the outer packaging is very similar to Cordon Bleu beer, but the ingredients and alcohol content are also exactly the same. This makes consumers mistakenly believe that Le Cordon Bleu Group and Zhaoqing Le Cordon Bleu are the same company.

In fact, he said, Le Cordon Bleu Group and Zhaoqing Le Cordon Bleu have nothing to do with their brands. Zhaoqing Cordon Bleu is the only authorized manufacturer of American Cordon Bleu beer company in China. In China, only two major production bases, Zhaoqing, Guangdong and Zaoyang, Hubei, produce Cordon Bleu beer. Brands such as "Labao", "Blue Lion" and "Lanbei" with the word "Blue Ribbon Group" have their beer origins in Fangshan District, Beijing and Tangshan City, Hebei. Lu Fuqing said that "Sapphire" and "Blue Lion" are operated and managed by an enterprise authorized by Le Cordon Bleu Group in Tangshan, Hebei Province, while "Lanbei" is a brand registered by the company itself. Therefore, the names starting with the word "blue" appearing in the market The products are actually brands under the Le Cordon Bleu Group, and are specifically operated by dealers. In order to expand product sales, dealers often say "this is the same company as Cordon Bleu" when promoting products. Misled by dealers, some supermarkets mistakenly label Le Cordon Bleu products directly as "Cordon Bleu beer" when labeling their products. A person in charge of Guangdong Zhaoqing Cordon Bleu Co., Ltd. believes that Cordon Bleu Group beer has nothing to do with their Cordon Bleu beer and belongs to two different companies. Guangdong Le Cordon Bleu Group Co., Ltd., a Le Cordon Bleu beer production company, was once the parent company of Guangdong Zhaoqing Le Cordon Bleu Co., Ltd., a Le Cordon Bleu beer production company. The two separated from each other during an equity transfer, and the latter acquired Le Cordon Bleu. Beer's trademark agency for 30 years.

Guangdong Zhaoqing Blue Ribbon Beer is licensed by the American Best Beer Company and has the exclusive right to use the "Blue Ribbon" trademark in China for 30 years starting from January 2004. In addition to its two major production bases in Zhaoqing, Guangdong and Zaoyang, Hubei, Le Cordon Bleu has not yet established a third beer production plant in China.

How to identify the American Cordon Bleu

1. Recognize the LOGO.

Since January 2004, Cordon Bleu has had the exclusive right to use the "Cordon Bleu" trademark in China for 30 years. Therefore, the bottle of authentic Cordon Bleu beer is printed with the logo of the American Cordon Bleu company, that is, there is a Cordon Bleu and Knot made of red ribbon.

2 Look at the manufacturer. Cordon Bleu beer has the words "Produced by the American Best Beer Company" printed on the bottle.

3 Look at the price. Cordon Bleu beer is positioned as a high-end beer, focusing on the mid-to-high-end market. It often appears in nightclubs and high-end restaurants, while other brands starting with the word "blue" are mid- to low-end products. /southnews/tszk/nfdsb/spzk/200408260512.asp

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