As for e-commerce, Tmall said that it has now entered a new stage, but no matter how it changes, the essence of future e-commerce development will always be inseparable from consumer experience. In the past, it was relatively easy to open a store on Tmall. Is the success rate of entering Tmall high now?

Now the success rate will be higher if the food, clothing, and 3C categories are settled. Health care products and maternal and infant categories It is more difficult to open a store. There is still hope for a flagship store. It is more difficult to enter a specialty store because the requirements for entry are getting higher and higher.

Conditions for companies to settle in Tmall:

1. The registered capital of the store opening company is more than 1 million yuan (including 1 million yuan);

2. The store opening company Established in accordance with the law and operated continuously for two years or more;

3. Store opening companies must have general taxpayer qualifications.

Conditions for trademark registration on Tmall:

The time to register a trademark must be more than two years. If the trademark is found to be transferred or sold, it must also take up to one year. This means that the trademark status is R, and it needs to be registered for two years or more, and has not been transferred in the past year.

As a result, Tmall applications must provide more information. Let’s take the flagship store as an example to see what are the conditions for Tmall to enter.

1. Copy of enterprise business license

2. Copy of enterprise tax registration certificate (both national tax and local tax are acceptable)

3. Organization code certificate Copy

4. Copy of bank account opening license

5. Copy of front and back of ID card of the legal representative

6. Copy of ID card of the person in charge of the store Copy of the reverse side

7. A copy of the trademark registration certificate or trademark registration application acceptance notice issued by the State Trademark Administration (if you have handled changes, transfers, or renewals, please also provide the change issued by the Trademark Administration) , transfer, renewal certificate or acceptance notice)

8. Authorization letter issued by the merchant to Alipay Company,

9. Product list

10. If To open a flagship store authorized by the rights holder, an exclusive authorization letter must be provided (if the trademark owner is a natural person, a copy of his or her signed ID card must also be provided).

What situations will be restricted by Tmall?

1. Brand entry restrictions:

1. With Taobao (including but not limited to Taobao, Tmall , Yitao, etc.) are the same or similar to the existing brands, channels, businesses, categories, etc.;

2. Brands ending with “网” or “网品”;

3. Brands that include industry names or common names;

4. Brands that include names of famous people and places;

5. Brands that are the same as or similar to well-known brands.

2. Restrictions on the entry of business names (or trade names):

If the business name in the company name meets any of the following circumstances, the entry is restricted:

1. With Taobao (Including but not limited to Taobao, Tmall, Yitao, etc.) The existing brands, channels, businesses, categories, etc. are the same or similar;

2. The same as well-known brands.

3. Cross-category store operation restrictions:

1. Flagship stores, specialty stores,

a. Brands holding trademark registration certificates can apply The first-level categories included in the goods approved on the trademark registration certificate;

b. Brands holding a trademark registration application acceptance notice are not allowed to operate across major categories on Tmall. Under the same category, you can apply for Tmall first-level categories according to the corresponding trademark registration acceptance notice.

2. Specialized stores are not allowed to operate across Tmall categories.

3. Some special products are allowed to be operated across major categories. For details, please refer to the "List of Products Allowed to be Operated across Categories on Tmall".

4. Restrictions on the same entity opening multiple Tmall stores:

1. Product overlap: it is required that the brands and products sold between stores must not be repeated;

2. Only one franchised store under one major business category can apply.

5. Restrictions on the same entity re-entering Tmall:

1. Those who have serious violations or falsified qualifications and are removed from Tmall will be permanently restricted from entering;

2 , merchants voluntarily withdraw twice within a calendar year and are restricted from entering within 6 months.

Because there are more and more conditions for opening a store on Tmall, the difficulty of settling in has greatly increased. Many people are interested in opening a store, but fail to open a store because they think they do not meet the qualifications. Therefore, in order to solve With this problem, more people are willing to buy from transfer stores.

Recommended reading: Is the success rate of entering Tmall high? What conditions need to be met?