Brand trademarks are as follows:

At present, trademarks in China are divided into word mark, graphic trademarks, letter trademarks, digital trademarks, three-dimensional logo trademarks, color combination trademarks, combination trademarks, sound trademarks and smell trademarks. Word mark, graphic trademark, letter trademark and digital trademark are commonly used.

word mark refers to trademarks composed only of characters, including China Chinese characters and minority characters, foreign characters and Arabic numerals, and trademarks with various combinations of characters. Graphic trademark refers to a trademark composed only of graphics. Among them, it is divided into mark trademark, geometric graphic trademark and natural graphic trademark.

Alphabetic trademarks refer to the smallest writing unit of pinyin characters or pinyin symbols, including trademarks composed of pinyin characters and foreign letters such as English letters and Latin letters. A digital trademark is a trademark composed of Arabic numerals, Roman numerals or Chinese capital numerals.

the difference between a trademark and a brand

1. a trademark is a legal concept, which is protected by the trademark law. once registered, the obligee enjoys the exclusive right to use the trademark. Brand is an economic concept.

2. For enterprises, there are usually only a few brands, but trademarks can choose to register a series of trademarks.

3. The function of a trademark is to associate goods with enterprises and play a role of identification. Brand is related to the overall image of the enterprise, but the relationship between trademark and brand is also very close. Enterprises usually register the brand as one of a series of trademarks.