This one is better, ems is too slow.
In 1996, with the increasing number of customers and the booming domestic economy, SF Express further expanded its outlets to cities outside Guangdong Province. By the beginning of 26, SF Express's express service network had covered more than 2 provinces and municipalities directly under the Central Government and 11 prefecture-level cities, including Hongkong, becoming one of the best national brands in the express delivery industry in China. SF Express (Group) Co., Ltd. (hereinafter referred to as SF Express), as a Hong Kong-funded express delivery enterprise mainly engaged in international and domestic express delivery business, provides our customers with fast, accurate, safe, economical and high-quality professional express delivery services. SF takes "achieving customers, promoting economy and developing national express delivery industry" as its mission, actively explores customer needs, and constantly introduces new service projects to provide fast and safe circulation channels for customers' products. In order to provide customers with more convenient and safer services, SF Express Network adopts self-built and self-operated methods. After more than ten years of development, SF has more than 6, employees, more than 4, self-operated vehicles, more than 3 first-class branches, more than 2, self-built business outlets, and its service network covers more than 2 provinces and municipalities directly under the Central Government, Hongkong and Taiwan Province, and more than 1 prefecture-level cities. In order to provide customers with better express service, SF continues to invest heavily in strengthening the company's infrastructure, improving the scientific and technological content of equipment and systems, and constantly improving employees' business skills, self-quality and service awareness, so as to build the core competitive advantage with the most comprehensive network, the fastest speed and the best service, and to create an excellent national brand of SF. Determined to become "the most trustworthy and respected express company".
Edit this paragraph's business philosophy
SF has positioned its business philosophy as "achieving customers, promoting economy and developing national express delivery industry", actively exploring customer needs, and constantly introducing new service items, providing fast and safe circulation channels for customers' products, helping customers to respond to the market faster and better: introducing new products and adjusting strategies, shortening the trade cycle, reducing operating costs and promoting the improvement of customers' competitiveness. At the same time, SF not only contributed to the national development, but also solved the employment pressure of the society and made due positive contributions to the sustained and healthy development of the national economy. SF Express has established its own express network by self-built and self-operated. Especially since the establishment of the group headquarters in 22, it has been committed to strengthening the company's infrastructure: unifying the business philosophy of various outlets across the country, vigorously promoting the standardization of work processes, improving the scientific and technological content of equipment and systems, improving the business skills and quality of employees, striving to provide better services to customers and sparing no effort to shape the national express brand "SF Express".
Edit the brand concept of this paragraph
The business that is actively and rapidly expanding and progressing provides the same-day express service between Shunde and Hong Kong at the initial stage of its establishment. With the continuous development of the company's business and its internationalization, SF Express has become one of the best national brands in the express delivery industry in China. It is the primary task of the enterprise's medium-and long-term development plan to actively and orderly develop the land and air express network SF Customer Service < P > and focus on the construction of talent team. Innovation, continuous innovation and perfect service actively explore customer needs and provide customers with fast and safe circulation channels; Continuously introduce new services to help customers respond to market changes faster and better; Shorten customers' trade cycle, reduce operating costs and improve customers' market competitiveness. In addition to cultivating a group of mainstay in the company, we constantly attract elites from other industries to meet the needs of rapid business development and continuous improvement of services. Being pragmatic, maintaining a steady and improving style, we are committed to strengthening the company's infrastructure, unifying the business philosophy of various outlets across the country, vigorously promoting the standardization of work processes, improving the scientific and technological content of equipment and systems, improving the business skills and quality of employees, striving to provide better services to customers, and sparing no effort to shape the national express brand of SF Express. Vigor, create a quick and friendly experience, focus on customer needs, build a quick response service team, and keep the service promise. Provide flexible service plans, design a variety of free value-added services and innovative experiences for customers, and provide cordial and immediate leading services around the clock.
Editing this brand history
In 1993
SF Express Company was founded in Shunde, Guangdong. From 24 to 27, member of China Foreign Trade and Economic Cooperation Enterprise Association, member of Shenzhen International Freight Forwarding Agency Enterprise, member of Shenzhen Air Transport Association and member of China Federation of Logistics and Purchasing, the trademark "SF" was successively awarded in Guangdong. The famous trademark "Shunfeng" in Guangdong Province and Guangzhou City has been awarded successively. In 27, SF Group, a famous trademark in Guangzhou, was rated as a key logistics enterprise in Shenzhen, and SF Group was rated as a leading private enterprise in Shenzhen. SF Group was awarded the "Most Competitive Brand Award" jointly by Shenzhen Business Daily and Shenzhen Federation of Logistics and Purchasing. In 28, SF Group officially launched its brand new visual image. SF Group was awarded the "28 Provincial Post" by Guangdong Post Bureau. The title of "Advanced Group in Industry Statistics" Shunfeng Group was awarded "China Logistics Reform and Opening-up 3 Years" by China Federation of Logistics and Purchasing. In 29, Shunfeng Group joined China Express Association Level: Vice President Unit: In 21, Shunfeng became the first private express delivery enterprise to win the gold medal of "Reputation Brand" in American Reader's Digest. Editor: Corporate Citizen in this paragraph
23. The Group donated 2 million yuan for the prevention and treatment of atypical pneumonia in China. In 24, SF Group won the "Donation Certificate" from Guangdong Youth Career Development Foundation: donated 1 million yuan for Project Hope. In 28, "5.12 Earthquake, SF is in Action": donated 9.37 million yuan and donated tents for 3,5 people, and organized 78 volunteers to rush to the disaster area for rescue and reconstruction. SF Airlines < P > After the earthquake, the company organized employees to adopt 76 orphans. In 29, Typhoon Morakot in Taiwan Province, hundreds of artists from three places across the Taiwan Strait launched a "benefit performance for disaster relief" party, and SF Express donated HK$ 2 million. In the Yushu earthquake in Qinghai in 21, SF's newly established airline transported 42 sets of nearly 25 tons of generator sets to the disaster area free of charge, and donated 1 million yuan to the disaster area.
Edit brand communication in this section
Develop positively, innovate ideas, improve themselves, repay the society, be brave in undertaking, be honest and professional, cooperate * * Win, be energetic, meet challenges, be pragmatic and advance steadily, achieve customers, promote the economy, be trustworthy and be respected
Edit this section, which has its own huge service network
Its own service network has the remarkable advantages of uniform service standards, stable service quality, high safety performance, etc. Since its establishment in 1993, SF has invested huge sums of money every year to improve its own service network under the unified management of the company: from the humble corner of Zhongshan to the Pearl River Delta, to the layout of the Yangtze River Delta; From South China to East China, Central China and North China; From the mainland to Hongkong, Taiwan Province, and even to the international.
at present, SF has established three distribution centers, nearly 1 transit points and more than 2, business outlets in Chinese mainland, covering nearly 2 large and medium-sized cities and more than 9 county-level cities or towns in 32 provinces (Qinghai Province has not been opened yet).
SF Express is located in Hongkong, China
In 1993, SF Express set up its business outlets in the Hong Kong Special Administrative Region, and now its business outlets cover 17 of the 18 administrative regions (the outlying islands have not been opened yet).
SF Express is located in Taiwan Province, China
In 27, it set up a business outlet in Taiwan Province Province, covering major cities such as Taipei, Taoyuan, Hsinchu, Taichung, Changhua, Chiayi, Tainan and Kaohsiung in Taiwan Province Province. According to the report of China Express Consulting Network, our company was ranked as one of the top ten enterprises in the comprehensive survey of "the most competitive domestic express delivery enterprises in 28" held by this website, ranking second only to postal EMS. Note: 1. Domestic express delivery refers to domestic express delivery in different places and in the same city; Second, the basis of the rankings: 1. Market share (express volume, operating income, growth rate); 2. Service ability (service city scope, network density, sales price level, service product variety, call center connection rate, information level, and promised service content); 3. Service level (complaint rate, 315 complaint rate, test results of express service, questionnaire survey, etc.); 4, visibility and reputation (corporate image, corporate culture, customer evaluation, industry evaluation).
Wang Wei, the boss of SF Express
SF Express Boss: Without postal services, there would be no mice flying express in SF Express. It is said that as early as 24, the turnover of this little-known enterprise has reached 1.3 billion yuan. This is a mysterious company. It is difficult for insiders to see its face clearly. "They are mice." The president of a peer courier company said disdainfully. Another senior person with a government background has the opposite opinion. As early as 24, he advised reporters to pay attention to this little-known enterprise. In that year, it was said that the turnover had reached 1.3 billion yuan. "Although it has never been branded, Shentong and ZJS are no match for it." It is difficult for people to distinguish this information, because they have only heard the voice of SF operator on the phone at most. This company rarely has its own vehicles with uniform logo, and the delivery personnel drive their own motorcycles to deliver goods. They seldom deal with their peers and never advertise. The boss of the company has never received an interview, and he also rebuffed CCTV. Even few people know what he looks like. Whether it is an international express company like DHL or a private enterprise like ZJS and Shentong, this is an out-and-out heterogeneous company. More interestingly, this company does domestic express delivery like a private express delivery company, but the boss is a Hong Kong person. But standing outside the logistics circle, this enterprise presents another outline. This is the description of an investment bank veteran: the average growth rate in the past three years is 5%, the annual turnover is 1.6 billion yuan, and the profit rate is 3%. "The first express delivery company in China by plane? You mean FedEx 3 years ago, right? For people on Wall Street, this is definitely a good story. " He even planned the future for this company. "According to the price-earnings ratio of 15 times, listing can raise 7 billion yuan. You can buy a plane. " The investor joked. He didn't expect that the company was really seriously considering buying its own plane. In fact, they had previously contracted all five cargo planes of an airline to carry their own express mail that was full on several lines. The listing has also been put on the agenda recently. "FedEx? We don't think we are that strong. " When this sentence was said, the company named SF Express was no longer the "bearer" of Panyu Wharf in Guangdong 13 years ago, but a courier giant who spread the national network by plane. Wang Wei, a native of Hong Kong, is 36 years old. As the chief helmsman of SF, he is as legendary as the enterprises he leads. Searching on Baidu for this person whose net worth is estimated to exceed 1 billion, the result is zero. After many twists and turns, the reporter pieced together pieces of his journey from some people close to Wang Wei. Born in Hong Kong, Wang Wei's father was a Russian translator in the Air Force and his mother was a teacher in a university in Jiangxi. Wang Wei, who has been influenced by a good environment since childhood, has a great mind. When he was a teenager, Wang Wei worked as a coolie under his uncle in Hong Kong. Later, he tried to open a factory and other businesses, but he didn't succeed. However, living in Hong Kong, where land is scarce and pressure is enormous, and influenced by the surrounding business environment and management methods, a shrewd businessman's vision and talents are gradually formed. In the early 199s, Wang Wei, who frequently traveled between Hong Kong and the mainland, was sometimes entrusted by people to bring goods into and out of the country. Wang Wei, who has a keen eye, found the business opportunities of Shenzhen-Hong Kong Express. After borrowing 1, yuan from his father, 24-year-old Wang Wei cooperated with several partners to set up a company dedicated to express delivery, and on March 26, 1993, he registered and established Shunfeng Company in Shunde, Guangdong. At the beginning, there were only five people in the company. At that time, no one, including Wang Wei, knew where this small company would go. Carriers on the Shenzhen-Hong Kong Line After 1992, the mode of "front shop and back factory" was formed between Shenzhen and Hong Kong. The freight business opportunities on the Shenzhen-Hong Kong line are the epitome of that golden age. A prominent problem is that the trade of multinational enterprises between the two places has increased, but the policy environment is limited, and the logistics between Hong Kong and the mainland has become a bottleneck. "For example, there is something urgent in the factory. Today, it is said that it will take a week to go to the customs declaration tomorrow. Who can afford it?" A Shenzhen company owner who started a business with Wang Wei at the same time but later specialized in bonded logistics business said. During this period, many goods from Hong Kong were transported to the mainland by private individuals, and some professional "couriers" appeared and traveled between Shenzhen and Hong Kong every day. At the beginning of the company's establishment, Wang Wei was not only the boss, but also a "carrier", delivering goods in person. This experience also made Wang Wei personally experience the hardships of the first-line delivery work. After the company became bigger, Wang Wei often emphasized in the company's meetings that the front-line salesmen are the "cutest people" in SF. SF's business started in an irregular form. In addition to the land port from Shunde to Hong Kong, the clippers from Panyu to Hong Kong and Macao were also the business routes that Wang Wei relied on at that time. There was no threshold in this market, lack of policy supervision, and many competitors in the early stage, but Wang Wei quickly pulled the cocoon out of the chaotic situation and put his business on the right track. Wang Wei's men believe that it depends on Wang Wei's principle of "never doing speculative business". "The smuggler just wants to smuggle. You can't make him an enterprise." Wang Wei used a price lower than the average market price of 3% to attract goods, attracting a large number of small and medium-sized businesses. Although only a few tens of yuan is charged for a ticket, the business is surprisingly prosperous. "It is not a problem to earn millions every year." After a large quantity, Wang Wei established normal customs clearance channels, and the opening and improvement of policies also gave him opportunities. The scattered "carry-on" business is assembled and packaged into a unified express, and the systematic express delivery operation mode is gradually taking shape. While doing business, Wang Wei built a thick network of contacts in the local area. Wang Wei is a man of great ability. "He is honest, considerate of others and long-term, and can handle the relationship with the government, customers and others." Under the careful planning of Wang Wei, the vitality of SF began to show. Many seemingly glamorous enterprises that started on this route can't escape the life of "a flash in the pan" in the end.