Compared with the historic city of Zunyi, the agricultural conditions in Liupanshui City are really 'poor'. The former is known as the best granary in Guizhou Province, while Liupanshui is regarded as the city with the worst agricultural conditions in the province. However, Liupanshui City is ruthless. Paying attention to the scale expansion of key industries, the large-scale kiwi fruit cultivation reached 180,000 acres, and the price was 10 yuan each. When it was listed in Hong Kong, it was snapped up and sold out. It can be said to be a counterattack by diaosi!
Liupanshui City was rated as the Hometown of Wild Kiwi Fruit in China by the China Plant Protection Association in 2014. Liupanshui's red-heart kiwi fruit is of better quality than other varieties. It has now been awarded the title of "National Geographical Indication Product" and has been certified by the authority as the best-quality red-heart kiwi fruit in China.
In recent years, the domestic and international market trends have been developing very well. Mainly due to the continuous improvement of kiwifruit production technology and the continuous expansion of the consumer demand market, my country's kiwifruit industry has developed rapidly, and the international and domestic market prospects Be optimistic. Although the development of the kiwifruit industry has slowed down slightly in the past two years due to the impact of the global financial crisis, with the recovery of the international market and the continued growth of my country's national economy, the kiwifruit industry will once again usher in the spring of development.
In the context of strengthening agriculture and benefiting farmers, the central government has issued the "No. 1 Document" for 10 consecutive years, and subsidies for strengthening agriculture and benefiting farmers have continued to increase. The fiscal budgets of various provinces, counties and municipalities have arranged for agriculture. The proportion of funds is increasing year by year, the investment of industrial and commercial capital in the agricultural industry is also increasing year by year, and the financial sector's support for professional cooperatives is also increasing year by year, which is very advantageous for the development of red kiwi fruit.
1. Improve cultivation technology.
As the kiwi fruit continues to grow, in order to ensure the nutrition of the plant, in addition to the application of organic fertilizer, some calcium fertilizer, phosphate fertilizer, and potassium fertilizer must be added as needed. Diseases and insect pests will occur during the cultivation of red kiwi fruit. At this time, fruit farmers should pay attention to prevention and control work, and use methods that focus on prevention and supplementary treatment. Incorporate the prevention and control of pests and diseases into the scope of comprehensive management and take corresponding measures to solve them.
Second, form your own industrial chain.
Strengthen in-depth cooperation between the government, the Institute of Botany and a number of scientific research institutions, and establish and build kiwifruit industry-university research bases, rapid seedling breeding bases, and some kiwifruit science and technology demonstration parks, science and technology training centers, etc. , strengthen the study of agricultural knowledge theory; build its own large-scale cold chain logistics base and form the largest kiwi fruit trading market.
3. Strengthen publicity methods.
Through online and offline display and sales, we will further build the "kiwifruit" characteristic brand, increase the publicity and influence of the red kiwifruit, and use the e-commerce sales boom to maximize economic benefits and better Promote increased industry income and fruit farmers’ income. Build into a provincial key leading enterprise and realize the improvement of product brand value. It is also necessary to encourage kiwi fruit production companies to set up sales windows outside, establish marketing networks, and expand sales channels. At the same time, kiwi fruit processing companies and sales companies are encouraged to make full use of news media such as television and the Internet to conduct comprehensive and multi-angle publicity reports through multiple channels to enhance brand value.
4. Create your own business card
Liangdu’s kiwi fruit has obtained the national agricultural product geographical indication certification, ecological origin product protection certification, pollution-free agricultural product certification and green organic agricultural product certification. Only by building a well-known brand of "Liangdu Kiwi" and carefully creating "Liangdu Red Heart Kiwi" to make it a provincial well-known trademark can the brand effect be continuously highlighted. This is undoubtedly a new business card with full gold content. Excellent quality and resounding brand are great advantages for exporting to foreign countries.
5. Reasonable use of the Internet
In today's world where the new business model "Internet" is developing rapidly. As a health-care fruit and efficient planting industry, kiwi fruit has great development potential in the domestic and international fruit consumer markets. After my country joined the World Trade Organization, the tariff on agricultural products was reduced from 30 to 14.5, and all export subsidies were cancelled, which lowered the threshold for foreign fruits to enter the Chinese market, which had a huge impact on the development of the red kiwi fruit industry.
At this time, it is necessary to give full play to the role of e-commerce, implement e-commerce demonstration projects in depth, continuously improve the supporting system, make the "Internet" vertical application field more in-depth and broad, expand the scale of transactions, and allow Liupanshui City's e-commerce industry to achieve rapid development. Make full use of the Internet, strengthen the publicity of red kiwi fruit, and better establish your own brand, which will be more conducive to the industry going abroad.