The benefits of AliExpress brand authorization are to enjoy buyer search prompts and brand direct access to the special area, only corporate sellers with brands can sign up, and sellers with brand trademark registration can set up special marketing and promotion activities, etc. . 1. After the trademark registration is completed, once it is upgraded to the official brand store, you will have the opportunity to enjoy the rights of buyer search prompts and direct access to the brand area. 2. In the future, access to large-scale marketing activities and categories on the platform will be limited to corporate sellers with brands. 3. Special marketing and promotion activities will be set up for sellers’ products with registered brand trademarks in China and even many buyer countries.

1. What are the benefits of AliExpress brand authorization?

1. After the trademark registration is completed, you can apply to become an official store or exclusive store based on the different store capture types provided by the platform. Once a store or specialty store is upgraded to a brand official store, you will have the opportunity to enjoy buyer search prompts and direct brand access to the special area.

2. In the future, access to large-scale marketing activities and categories on the platform will be limited to corporate sellers with brands.

3. Special marketing and promotion activities will be set up for sellers’ products that have registered brand trademarks in China and even many buyer countries.

In actual operation, not only does it take a long time to register a trademark name, but also many trademark names have been registered by other merchants, so it is easy to have duplicate names.

In this case, smart merchants generally will not delay the opportunity to enter the cross-border market, so the merchants will first authorize the use of the trademark, and then register the trademark later after the store sales are good.

2. The "trademarks" required by the AliExpress platform are:

1. Registered trademarks in English;

2. The registration place is China or overseas; < /p>

3. Have a trademark registration certificate (referred to as R mark) or a trademark registration application acceptance notice (referred to as TM mark);

4. Before December 31, 2016, only have Chinese registration Products with trademarks can still be released, but it is recommended to register the corresponding English trademark as soon as possible;

5. Adding pure graphic trademarks is not supported;

6. Please note that the registered brand should not involve industries Big words (for example, sports industry trademarks contain running, run, etc.), search hot words (such as luggage industry trademarks contain pack, etc.), names of people, places, or known brand names (similar to Jimmychow, Nike, etc.).