Li Ning Company is a professional sports brand company founded by "Prince of gymnastics" Li Ning on 1990. China Li Ning is the new name of this brand. With Li Ning gradually facing the international market, the name China Li Ning came into being, which represented the brand of China, but it was not acquired by any company.

The series designed by China Li Ning will be more fashionable and have more China elements, while Li Ning used to be ordinary sportswear. The emergence of China Li Ning is in line with some changes in the consumption era and consumption structure, and the China element will be more intense, which is also for better promotion to the international market.

Li Ning's Corporate Culture

The innate sports gene and the brand spirit of "anything is possible" have been running through the development of Li Ning brand. Li Ning brand takes "igniting passion with sports" as its mission, arouses people's desire and strength to break through, devotes itself to building professional sporting goods, and strives to make sports change their lives and pursue a higher level of breakthrough.

Li Ning brand adheres to the core concepts of "winning dreams", "customer-oriented", "our culture" and "breakthrough", and is committed to building Li Ning into a world-class fashion professional sports brand, which originated in China and is recognized by the world.