What is the difference between famous trademarks and well-known trademarks? 1. Difference in meaning 1. The so-called famous trademarks refer to registered trademarks that have high market reputation and commercial value, are well-known to the relevant public, and are recognized in accordance with the law. From the date when a famous trademark is recognized, if others use words that are identical or similar to the famous trademark as part of a business name, and may cause misunderstanding by the public, the industrial and commercial administration authorities will not approve the registration of the business name; if it has already been registered , the registrant of a famous trademark may request the industrial and commercial authorities to cancel the enterprise name within two years from the date he knew or should have known it. Product quality must achieve double excellence, and the company's quality, environment, and safety management must meet international standards and be certified and recognized by national authoritative agencies. 2. "Well-known Trademark" (Well-known TrademarK), also known as a well-known trademark, first appeared in the Paris Convention for the Protection of Industrial Property signed in 1883 (hereinafter referred to as the "Paris Convention"). my country joined the Convention in 1984 and became its 95th member state. Like other member states that have joined the Paris Convention, special legal protection for well-known trademarks in accordance with the provisions of the Convention has become an important part of my country's trademark legal work. Article 2 of the "Interpretation of the Supreme People's Court on Several Issues Concerning the Application of Law in the Trial of Civil Trademark Dispute Cases" stipulates: "In accordance with the provisions of Article 13, paragraph 1, of the Trademark Law, copying, imitating, or translating others' well-known trademarks or trademarks that have not been registered in China. If its main part is used as a trademark on the same or similar goods, which is likely to cause confusion, the civil liability for infringement shall be borne. 2. Regarding well-known trademarks and famous trademarks 1. Well-known trademarks are distinguished by country, and there are Chinese well-known trademarks. There are no provincial or local well-known trademarks; in theory, well-known trademarks in other countries are also protected in the same domestic industries. China's well-known trademarks can theoretically be protected across industries in China, but no complaints are filed. 2. Famous trademarks are divided into provinces and cities. There are two types of famous trademarks: provincial famous trademarks and city famous trademarks. 3. Different recognition agencies 1. Well-known trademarks are recognized mainly through two channels: the Trademark Office of the State Administration for Industry and Commerce and the People’s Court; 2. Provincial and municipal famous trademarks are recognized by the provincial and municipal industrial and commercial bureaus; 3. China’s famous brands are recognized by the State Administration of Quality Supervision. Recognition, the provincial famous brand is recognized by the Provincial Quality Supervision Bureau. 4. Different functions: 1. Trademarks are used to distinguish the source of goods or services. Provincial and municipal famous trademarks have exclusive rights in the pre-registration of the names of newly established enterprises in the corresponding regions; 2. Chinese famous brands focus on their excellent quality and generally promote their trademarks, but There is no exclusivity for business name registration. 3. Provincial famous brand is an honor assessed by the province and may not be recognized by other provinces; 4. Provincial and municipal famous trademarks are trademarks first, so the trademarks are definitely protected in the same industry across the country. To sum up, the difference between famous trademarks and well-known trademarks mainly lies in the different recognition conditions and functions. It should be noted that the meanings of the two are different, and the identification conditions of the two are also different. Generally speaking, famous trademarks pay more attention to the company's quality and environment, while well-known trademarks pay more attention to the company's reputation.