Raymond Lowe

It is said that he was a worker responsible for making bottles. One day he saw his girlfriend wearing a skirt and having a beautiful figure, so he followed his girlfriend's footsteps He blew a bottle out, and the Coca-Cola bottle was born.

The "Coca-Cola" trademark was registered with the U.S. Patent and Trademark Office in 1893, followed by the "Coca-Cola" trademark in 1945. The Coca-Cola outer packaging bottle that consumers are familiar with was designed in 1916 by the Lutterglass Company of Terre Haute, Indiana. Reuter is an ordinary worker in a glass factory in the United States, responsible for producing glass bottles. Obviously, if he is only satisfied with being a worker who makes glass according to drawings and procedures, even if he works hard 24 hours a day without eating or drinking, he will not be rich until his death. But he became a billionaire, not by others, but by his consciousness.

One day in 1923, his long-lost girlfriend came to see him. She was wearing a popular tight-leg skirt that day, and she looked stunning. This kind of skirt narrows near the knee, emphasizing the beauty of the body's lines. After returning from the date, Reuter suddenly had an idea: Why not design the bulky and heavy Coca-Cola bottle into this tight-leg skirt style? So, he quickly made a bottle sample according to the skirt style, and then used it as a pattern design A patent was registered and the bottle design was brought to The Coca-Cola Company. The company was greatly impressed and immediately signed a contract with Reuters, promising to pay 5 cents for every 12 dozen (1 dozen). This is the bottle that Coca-Cola drinks are now in. 76 billion have been produced so far. In this way, the amount gained by Reuters is said to be worth approximately US$1.8 billion.