Step one: Choose a good location and store. When choosing a business location, you must grasp the following keys:

1. Grasping the principle of "customer flow" is "money flow"

When opening a store in a busy area with bustling traffic and people, the chance of success is often much higher than in an ordinary area, because the constant flow of people is a potential source of customers. As long as the goods you sell or the services you provide can meet the needs of consumers, There will definitely be good performance. Areas with large passenger flow include ① the commercial center of the town (what we usually call the "downtown area"); ② near the stations (including railway stations, long-distance bus stations, passenger ferry terminals, and the starting and ending points of buses and buses). station); ③ hospital entrance (preferably large hospitals with inpatient departments); ④ school entrance; ⑤ popular tourist attractions; ⑥ large wholesale market entrance.

2. Taking advantage of the "Dianduolong City" effect, we might as well listen to what consumers have to say:

Miss Lu, a white-collar worker in a certain company, is a big consumer of flowers and often sends flowers. Flower baskets and bouquets for clients and friends. She said that except when she is in a hurry, she might find a nearby flower shop to buy flowers. Most of the time, she rushes to the stadium road to buy flowers because there are many flower shops there with a full range of colors and colors and a large choice. She teaches at a university. Every time Ms. Jiang wants to buy clothes, she always likes to go to Dongpo Road, Wulin Road and other places with a large concentration of clothing stores. She believes that there are not only many stores with many styles, but also that it is easier to compare and negotiate prices. . Therefore, don’t worry about competition within the same industry. Once more and more stores in the same industry open, there will be an agglomeration effect, which will easily expand the influence, gather popularity, and form a “XX professional street”. Business will definitely be easier to do than going alone.

3. Pay attention to the fact that the choice of business location is closely related to business content and potential customer groups. Each industry has different characteristics and consumer targets. Prime locations are not the only choice. It is better to open a store in a relatively remote specific area than to do business in a downtown area. For example, a small shop selling oil, salt, sauce and vinegar will definitely do better business if it opens in a residential area than in a downtown area; another example is a stationery store, if it opens in a The prime location is obviously not as ideal as opening in the cultural district. Therefore, we must determine the best location to open a store based on different business industries and projects. The following table is for reference and can be used as an analogy: business types, ideal location snack bars, non-staple food stores, specialty product stores, hotels, telephone booths for public use, Storage area, etc. Near the station, bookstores, stationery stores, flower and gift shops, laundry rooms, video rooms, photo studios, etc. Cultural districts, rice stores, grocery stores, hair salons, newsstands, tailor shops, nurseries, water stations, fruit shops, etc. Residents There are three types of stores in residential areas: car washes, motorcycle repair shops, auto parts stores, scrap recycling stations, and chemical and building materials stores. From the above table, we can see that when choosing a suitable store, it is not that the busier the place, the better. The key is It is necessary to act accordingly.

Step 2: Conduct further investigation. After initially selecting the location to open a store, a further comprehensive inspection should be conducted. Only after certain investigation and analysis of the relevant situation can one decide whether to finally settle on the location. this.

Mainly investigate the following aspects:

1. The situation of the store itself. Ronaldinho, who runs an audio and video product store, recently bought a store from someone else. This area is The 15-square-meter store is located in a sub-busy area, and the daily flow of people is also very considerable, but the rent is very cheap, only 800 yuan per month. Ronaldinho thought he had gotten a bargain and was secretly happy. Unexpectedly, after spending more than 10,000 yuan on the renovation, less than a month after the grand opening, he received a "Demolition Notice" that made him dizzy. It turned out that the previous family knew that the store would be demolished sooner or later through internal connections, so a golden cicada came out of its shell, took a profit and fled, leaving a trap for Ronaldinho to trap. Therefore, before renting a store, you must conduct a careful investigation of the store's situation.

2. The background of the landlord. Some people are eager to find a store, so they search all over the street. Sometimes they can actually find a few stores with the word "transfer" on them, and they can't wait to negotiate with them and deliver the goods. Deposit or even rent. In fact, this approach is extremely hasty and can easily lead to a series of sequelae.

At the same time, you can negotiate for the deposit to be waived. The deposits for some front-end houses in prime locations are often quite considerable. Although the money will eventually be returned to you, if you keep running the business, the money will be left there to die. For entrepreneurs who are strapped for funds, In general, this is also a big "baggage". If the negotiation is done well, it is entirely possible to remove it. In addition, you can also negotiate for an extension of rent payment. Try to keep the initial rent as low as possible, and after a period of time when the business is on track, pay according to the standard and make up the initial difference. As long as you speak sincerely and rationally to the landlord, and take the initiative to limit the extension period, some reasonable landlords will agree, which can also reduce a lot of financial burden in the early stage of starting a business.