the success of Chenguang is not only the success of products, but also the success of brands. In order to build its own brand, Chenguang knows that products alone are not enough, and the road must be wild.
Chenguang aims at the stationery stores around the school and cooperates with them. You don't have to give me money. I'll set up shelves for you and teach you how to display goods. You buy goods from me, and I'll replace the brands printed with the morning light LOGO for you free. Each brand is worth at least 3 yuan, and I'll give you a certain amount of door subsidy. The small shop not only has no loss, but also gets many benefits.
In just a few years, Chenguang has opened 85, stores in more than 1,6 cities across the country, covering nearly one-third of schools in China. Form a large scale, without advertising, there will be a strong brand publicity. Chenguang, relying on a living signboard, quickly occupied consumers' minds and became the childhood memory of most post-9s people.
can the method of building brand influence and realizing market accumulation be copied to your industry?