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Top 1 Most Valuable Well-known Trademarks in China
26-1-1 14:58:35 Global Brand Network China Brand Research Institute
Taking "Five Common Goodwill Value Evaluation Methods" promulgated by China Brand Research Institute on July 18th, 25 as the evaluation standard, China Brand Research Institute was held on January 1th, 26.
in this evaluation, the top 1 brands of "China well-known trademarks" are Hongtashan (4,686.6 million yuan), Wuliangye (4,433.7 million yuan), Lenovo (4,353.1 million yuan), Haier (3,952.3 million yuan), Dongfeng (3,911.6 million yuan) and Changhong (3,721.6 million yuan).
in this evaluation, the 1 "China well-known trademarks" with the fastest brand value-added are Jinliufu (3,99.4 million yuan), Baisha (3,42.5 million yuan), Sanjing (2,9.3 million yuan), Dynasty (2,755.2 million yuan), Yaqian (2,488.2 million yuan) and Yashili (2,488.2 million yuan).
According to Zheng Zhanwei, president of China Brand Research Institute, American financial reporting standards have required that those brands that can be identified and distinguished (intangible assets) be evaluated and recorded on the balance sheet. However, the value of "China Famous Trademark" has not been used correctly in China.
In order to reverse this unfavorable situation, further enhance the competitiveness of China enterprises, and narrow the gap between China brands and the world's top brands, especially in order to promote and improve China enterprises to apply scientific means and methods to correctly manage and operate the brand value of "China Well-known Trademark", so that more enterprises can correctly evaluate the value of "China Well-known Trademark" and safeguard the legitimate rights and interests of enterprise asset owners, China Brand Research Institute organized this evaluation.
this assessment lasted more than 3 days and was completed in three stages. In the first stage, in early 25, the evaluation committee began to pre-evaluate 446 "China Well-known Trademarks" published nationwide, and obtained a basic database. Subsequently, the evaluation committee sorted the basic database, and at the end of July, 25, 197 re-evaluation lists of "China Famous Trademarks" were obtained.
In the second stage, from August, the evaluation committee began to re-evaluate 197 "China Well-known Trademarks" on the re-evaluation list, and selectively contacted some enterprises to obtain more detailed evaluation data.
In the third stage, from the end of December, the evaluation committee ranked all 197 "China well-known trademarks" with re-evaluated values, and the top 1 trademarks with the highest brand value were selected as "China's 1 most valuable well-known trademarks".
According to Guo Zhengyue, the chief expert of the evaluation committee, this is the first time that a professional organization has evaluated the brand value of "China Famous Trademark" in China. In order to ensure the objectivity and fairness of the evaluation results, this evaluation is composed of more than 3 authoritative experts from all over the country, and the evaluation does not charge any fees to enterprises. China Brand Research Institute will also issue certificates, plaques and electronic gold medals to the selected enterprises after the evaluation results are announced.
China Brand Research Institute is the first professional research institution in China to set industry standards for brand certification and brand value evaluation. At present, it has gathered more than 2 best brand (marketing) experts in China and deployed 3-5 important topics every year. For example, on July 18th, 25, China Brand Research Institute promulgated "Five Common Valuation Methods of Goodwill", which caused great repercussions in the business community.
At present, China Brand Research Institute has more than 1 researchers and more than 3 senior consultants, and it also has a special website, which occasionally publishes leaderboards, albums and picture books related to corporate brand building. China Brand Research Institute is also one of the sponsors of Brand China Industry Alliance.
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Contact: Zheng Xueqin 1331. Published on January 1th, 26)
serial number trademark name Trademark value (1 million yuan) Industry
1 Hongtashan 46.866 cigarette
2 Wuliangye 44.337 liquor
3 Lenovo 43.531 computer
4 Haier 39.523 refrigerator
5 Dongfeng 39.116 automobile
6 Changhong 36 automobile. 36.225 real estate rental, Real estate management
8 Wahaha 36.11 beverage
9 Changyu 34.339 wine
1 Galanz 32.117 microwave oven
11 Kweichow Moutai 31.262 liquor
12 Changan 31.8 car
13 Jinliufu 3.994 liquor
14 Xiali 3.991 car < Light vehicle
16 Changhe 3.569 van
17 Baisha 3.425 cigarette
18 999 3.311 medicine
19 Great Wall 29.554 lubricating oil
2 Shuanghui 29.256 meat products
21 Sanjing 29.3 people take medicine
22 UNIVERSITY 28.9999.11 425 liquor
24 Xinghua Village 28.351 liquor
25 Jianmin 28.335 medicine
26 Jian Nanchun 28.267 liquor
27 Furong Wang 28.29 cigarette
28 TCL 27.924 telephone, Television
29 Quanxing 27.816 Liquor
3 Gujinggong 27.664 Liquor
31 Dynasty 27.552 Wine
32 Red Dragon and Figure 27.512 Cigarette
33 NEPTUNUS 27.443 Chemical and pharmaceutical preparations, Biochemical drugs
34 Liqun and figure 27.364 cigarette
35 Midea 27.249 electric fan, Air conditioner
36 Great Wall 27.167 computer
37 Dahongying 27.116 cigarette
38 Konka 27.115 TV set
39 Gree 26.914 air conditioner
4 longrich 26.816 snake powder
41 Gaitianli GAI TIAN LI 26.815 human medicine
42 Aodong 26. Backgammon 26.574 DVD player, telephone
44 Huangshan 26.558 cigarette
45 Skyworth SKYWORTH 26.557 TV, Tape recorder
46 Starwood 26.448 people take medicine
47 Dong 'e 26.342 Ejiao
48 drunkard 26.334 liquor
49 Qianjin 26.228 Chinese medicine
5 cygnet 26.221 washing machine
51 Hisense 26.148 TV set
52 Chunlan 26.148.11 7 western medicine
54 Rongshida 26.114 washing machine
55 Yangshengtang 26.4 medicine
56 Sanjin 25.982 Chinese patent medicine
57 Huiren 25.222 Chinese patent medicine
58 Nais 25.9 soap, soap
59 Yaqian 24.882 mousse, Cosmetics
6 Yanjing 24.851 Beer
61 YASHILI and Figure 24.524 Milk products, Soy milk powder
62 Meiling 24.331 refrigerator
63 Tianqi 24.315 toothpaste
64 Kelon 24.284 air conditioner
65 two-sided needle 24.223 toothpaste
66 Sofitel 24.221 cosmetics, facial cleanser
67 Qingdao 24.168 beer
68 Lu Hua 28. Edible oil
69 Mengniu 23.157 dairy products
7 Jianlibao 23.113 drinks
71 coconut trees 22.866 drinks
72 Sanlu 22.864 dairy products
73 Robust 22.491 drinks
74 Aucma 22.348 freezers
75 Xinfei 21.9499.9999999999996 21.333 motorcycles and motorcycle engines
77 Wan Jiale 21.254 gas appliance
78 Jialing 2.485 motorcycles
79 Haitian 2.483 soy sauce
8 Huiyuan 2.447 juice drinks
81 Xizhilang 2.338 jelly
82 AUX 2.226 air conditioner
. S and fig. 19.881 Non-metallic pipes
85 Weiwei 19.425 soy milk powder
86 Guangming 19.254 dairy products
87 Fangtai 19.116 kitchen stove, Range hood
88 qiaqia 18.225 processed nuts
89 Xinzhongyuan and Figure 18.224 Porcelain wall and floor tiles
9 Hengyuanxiang 17.349 wool
91 Youngor 17.256 clothing
92 Chow Tai Fook 17.225 jewelry, Precious metal jewelry
93 Shanshan 17.115 suit
94 three guns 16.884 knitted garments and underwear
95 Erdos 16.658 cashmere products
96 Supor 16.248 pressure cooker
97 Astar 15.952 pressure cooker, non-stick cooker
98 Nanfu 15.267 battery.