How is the treatment for Mango TV advertising planning?

Mango TV is a professional Internet video platform that provides various film and television programs and self-made content_. According to information on the Internet, the salary for Mango TV advertising planning is as follows:

-Salary: 15K-30K, with the most people receiving 15K-20K__.

-Welfare: five insurances and one fund, holiday benefits, paid annual leave, regular physical examination, etc._.

-Development: Have the opportunity to participate in various large-scale projects and activities, gain access to high-quality resources and partners, and improve professional capabilities and industry influence_.

Are you interested in Mango TV advertising planning? Do you have relevant academic qualifications and experience?

(1) How about Mango TV advertising planning - Zhiyouji.< /p>

Accessed on 2023/3/10.

(2) How about the advertising planning of Mango TV-Zhiyouji.

Accessed on 2023/3/10.

(3) "Real salary income of Mango TV advertising employees" - Kanzhun.

Accessed on 2023/3/10.

(4) Mango TV advertising planning recruitment conditions (recruitment requirements, job content)-Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd.-Zhiyouji.

Access time 2023/3/10. What positions are there in advertising companies?

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Question 1: What are the positions in general advertising companies and how are they allocated? Advertising companies are usually divided into two categories: "comprehensive advertising companies" and "media advertising companies" based on business operations.

The usual positions of the former are:

1. Account Department (Account Director, Account Manager, Account Executive)

2. Media Department (Media Planning, Media Purchase)

3. Creative Department (Creative Director, Executive Creative Director, Art Director, Design, Copywriting Creativity, etc.)

4. I won’t talk about the Finance Department and Human Resources Department , not as productive as most other industries.

5. Other positions: Some companies may have independent exhibition departments that specialize in conferences.

Are you satisfied with the answer?:)

Question 2: What departments are advertising companies generally divided into? What are their responsibilities? Thank you for the specifics~Business Department, Design Department, Implementation Department, Finance Department,

Just started , generally requires all-round talents, haha, you understand, it is not too segmented

Question 3: Which departments are there in the advertising company? What do they do? Creative Department (Creative Department)

The main job of the creative department is to conceive and execute advertising creation. The central figure is the Executive Creative Director (ECD). Generally speaking, there is only one person in each advertising agency for this position. However, in recent years, Co-Executive Creative Directors have begun to appear, that is, two people divide their work to handle different customers or jointly handle the same customers (for example: Bates Advertising has two executive creative directors, Iris Lo and Ron Cheung, handling different customers respectively; and BBDO's K.C. and Paul Chan ***All customers of the company will be treated the same). The work of the administrative creative director is mainly responsible for the administrative work of the creative department, establishing creative routes, controlling the quality of works, etc.

Under the executive creative director, they will be divided into several groups depending on the manpower. Each group is led by one or two creative directors (Creative Director, CD) or associate creative directors (Associate Creative Director, ACD). One of them is a copywriter and the other is an artist. But there are also many creative directors who wear two hats. In addition to conceiving advertisements, the creative director is also responsible for guiding and training subordinates.

There will be different teams under the creative director, each team consists of a copywriter (CW) and an art director (AD). Basically, the two people will jointly conceive the advertisement, but the copywriter will be in charge of the text decoration, and the art director will be in charge of the art decoration.

Since the execution work of an art director is generally complicated, there is usually an Assistant Art Director (Assistant Art Director, AAD) to assist in the execution work. Experienced copywriters and art directors will be promoted to Senior Copywriter (SCW) and Senior Art Director (SAD). However, the nature of the work is still very much the same as before.

The creative department also includes four small departments: TV Production, Print Production, Studio and Traffic. The TV production department has a Producer, who is mainly responsible for the coordination of TV advertisements. The actual advertising shooting is handled by the advertising production company (Production House). No advertising company in Hong Kong will shoot TV advertisements by itself. The graphic production department has a graphic production manager (Print Production Manager), who is mainly responsible for following up on the printing of graphic advertisements. The studio has positions such as draftsman (Visualizer), computer draftsman (puterVisualizer), and copywriter (Artist), who are responsible for different print advertising productions. The graphic production coordinator (TrafficCoordinator) is responsible for coordinating graphic production matters.

AccountServingDepartment

The main job of the Account Department is to contact customers and formulate creative guidelines. The central figure is the Account Director (Director of Client Service, DCS). The following is divided into different Account Directors (Account Director, AD), Associate Account Director (Associate Account Director, AAD), Account Manager (Account Manager) and Account Assistant (Account Executive.AE) according to different customers. .

The main job of the media department is to recommend suitable advertising media (for example: television, newspapers, magazines, posters, direct marketing, etc.) to customers, and to strive for the most reasonable fees for customers and media.

Question 4: What is the position of AE in an advertising company? It is the English abbreviation of customer representative

This position is mainly responsible for the advertising company's customer communication, follow-up, and feedback of customer information to the advertising company.

Question 5: What are the positions in the advertising industry? Analysis of qualifications for relevant positions in the advertising industry

Graphic designer

1. Bachelor degree or above from a formal art college;< /p>

2. More than three years of experience in the advertising industry, with a working background in 4A or a well-known domestic advertising company;

3. Possess profound art and graphic design skills, strong graphic expression, and high Artistic accomplishment;

4. Good proposal and communication skills, ability to integrate advertising strategies and creativity;

5. Excellent understanding and comprehension, and accurate grasp of customer needs.

Web page design

1. More than two years of experience in website web design and production;

2. Have high artistic design ability and fine art skills, and be familiar with the website Accurate grasp of the overall style and visual effects, and rich experience in WEB advertising design;

3. Proficient in design aids, such as PHOTOSHOP, FLASH, DREAMWAVER, FIREWORK, FRONTPAGE, etc.;

4 , Applicants with experience in large-scale website design and maintenance are preferred.

Design Director

1. Graduated from design or related art majors, bachelor degree or above;

2. Sharp and active thinking, rich visual creation experience and originality Aesthetic accomplishment;

3. Have an enduring passion for design and creativity, good team spirit and a positive work attitude;

4. Be able to effectively promote project development and Inspire and motivate the creative design team;

5. Proficient in graphic and 3D design software, with good hand-drawing ability;

6. Excellent language expression skills, able to effectively and vividly Explain the creative design plan of the project to the client;

7. Bachelor degree or above in relevant major, more than 5 years of relevant work experience, and over 30 years old.

Three-dimensional animator

1. Have a good foundation in sketching and sketching, love comics and animation, like to use graffiti to record and express emotions in all aspects of life, and have strong curiosity. Love fantasy;

2. Proficient in using Photoshop software, sensitive to color, and capable of hand-drawing, preferably using a drawing board;

3. Proficient in using 3DMAX, including scene and character creation The use of models, skeletons, character animation, materials and lighting;

4. Basic mastery of AE and PE software, and some production experience;

5. More than one year of work experience.

Senior copywriting planning

1. More than three years of working experience in advertising copywriting;

2. Experience and ability in public relations activity operation and planning;

3. Have a deep understanding, insight and overall view of the market, have good literary skills and excellent ability to control words;

4. Infinite creative thinking;

5 , Can independently complete large-scale event planning documents;

6. Priority will be given to those who have worked as editors or reporters before, and have media resources.

Creative Director

1. Have excellent proposal skills; more than 5 years of working experience in international 4A or local companies;

2. More than four years of well-known domestic and foreign companies Brand operation experience;

3. Good at innovation, active thinking, strong communication skills; and have profound strategy, understanding and guidance skills;

4. Proficient in advertising creativity, And have a strong brand strategic concept;

5. Have excellent communication skills, process control capabilities and department management capabilities;

6. Have the belief of customer first and service first , and have team management experience;

7. Be honest and value professional ethics; be able to withstand strong work pressure.

Media representatives

1. Understand the styles of different media and the different manuscripts required;

2. Understand the basic processes and precautions of media work;

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3. Able to establish good communication channels with the company's existing resources;

4. Able to develop new media resources according to demand and communicate effectively with newly developed media;

5. Able to communicate directly with customers on media side;

6. Bachelor degree or above in relevant majors;

7. Have worked in this position for at least one year experience.

Customer Service Manager

1. Bachelor degree or above, more than two years of work experience;

2. Excellent writing, planning and oral expression skills in Chinese and English;

3. More than two years of practical work experience in public relations, media and related fields;

4. Understand and love public relations, be flexible and creative;

5 , good organizational coordination and management skills, interpersonal communication skills and judgment skills;

6. Sufficient leadership charisma and team motivation skills;

......>>

Question 6: What are the businesses of advertising companies? Limited service advertising companies

Limited service advertising companies are often called partial service advertising companies or advertising service retail companies (A1acart). Most of the medium and small advertising companies fall into this category. This is mainly due to the fact that advertising companies do not have the ability to carry out agency work in an all-round way.

This type of advertising company generally only undertakes single advertising work, or certain advertisements with special requirements, such as giant advertisements, street sign advertisements, neon advertisements, light box advertisements, balloon advertisements, airship advertisements, aerial smoke advertisements, etc.

Advertising agency

Advertising agency, also called advertising broker or middleman. Its main business is to serve as a bridge between advertisers, advertising companies and advertising media.

Advertising production agency (agency)

Advertising production agency (agency) is a special form of advertising company that mainly provides services of various advertising products. Specifically, it includes: art, decoration, photography, printing, light boxes, street signs, neon lights, special products and other production departments. They do not provide comprehensive advertising services.

Internal advertising companies

In order to save money and take more initiative in advertising activities, advertisers set up their own advertising companies within the company. The company directly purchases time and space from the media as needed and receives commissions. At the same time, it can also provide various advertising services for enterprises

Advertising trademark registration

In many advertising industries, advertising companies There are very few product trademark registrations. Many advertising companies believe that in the advertising industry, it is enough to have novel, creative and unique advertising designs, and to improve the quality of advertising production and after-sales service. However, as everyone knows, Some advertising companies have neglected these aspects. Just doing these things well is not enough. Advertising companies, like other companies, must build their own brands and build their own brands so that they can be recognized by customers. Only by providing good advertising services can the advertising industry develop better in the future and advertising products be able to receive protection rights at home and abroad. For now, many advertising companies should learn from Shanghai Xinrui Advertising Co., Ltd. Only then can the registration of advertising company trademarks receive more attention and protection.

Question 7: What are the positions in advertising companies? Advertising companies are usually divided into two categories: "comprehensive advertising companies" and "media advertising companies" based on business operations. The usual positions of the former are:

1. Account Department (Account Director, Account Manager, Account Executive)

2. Media Department (Media Planning, Media Buying)

< p>3. Creative Department (Creative Director, Executive Creative Director, Art Director, Design, Copywriting Creativity, etc.)

4. I won’t talk about the Finance Department and Human Resources Department, as they are in most other industries. Not much.

5. Other positions: Some companies may have independent exhibition departments dedicated to conferences.

Are you satisfied with the answer? :)

Question 8: What are the specific recruitment requirements of advertising companies? Recruitment by advertising companies mainly depends on your ability and experience, and does not pay much attention to your academic qualifications. .

If you are applying for copywriting and planning, you must have strong writing skills. You should also read more advertisements and planning proposals, read more, think more and summarize more. In addition, you should usually create more advertising works. During the interview, your works may be able to give you extra points!

If you have the opportunity and time, submit your resume for the interview. Haha, I am the only one who has experienced this. The process is the real reward!

Question 9: What are the general positions in advertising companies? Art director, art director, creative director, executive creative director, graphic artist Tianjin Hengyang Advertising Co., Ltd. recruitment information, How about Tianjin Hengyang Advertising Co., Ltd.?

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_Company Profile:

Tianjin Hengyang Advertising Co., Ltd. was established At WedAug1300:00:00CST2014, the registered capital is RMB 500,000, the legal representative is Li Yongjing, the company address is Office Building (Room 106), No. 2 Hengshan Road, Hedong District, Tianjin, the unified social credit code and tax number are 911201023004519116, and the industry is For the advertising industry, the registration authority is the Hedong Branch of the Tianjin Administration for Industry and Commerce, and its business scope is advertising; design and production of light boxes, signs, and graphics; conference services, exhibition displays; lighting landscape design and construction; cleaning services; and building decoration industry ; Construction and installation industry; Wholesale and retail industry; Labor services.

(Projects that require approval according to law can only carry out business activities after approval by relevant departments). The industrial and commercial registration number of Tianjin Hengyang Advertising Co., Ltd. is 120102000154364

_Branch:

_Foreign Investment :

_Shareholders:

_Executive Officers: