Before 1949, the output of Moutai declined, and there were only three wineries, namely "Cheng Yi Winery" funded by Hua surname, which was called "Hua Mao"; The Ronghe Wine Room sponsored by Wang Xing is called Elvis Presley. Hengxing Brewery funded by Lai Xing is called "Lai Mao".

195 1 year, the government merged three private breweries in Cheng Yi, Ronghe and Hengxing by means of redemption, confiscation and takeover, and implemented the policy of "integration of three industries"-the state-owned Maotai Distillery was established. 1996, Moutai technology was identified as a state secret to be protected.

200 1, the traditional craft of Moutai was included in the first batch of national material and cultural heritage. In 2006, the State Council approved the inclusion of "Moutai traditional brewing technology" in the first batch of national intangible cultural heritage lists, and declared the world intangible cultural heritage.

On February 14, 2003, the former General Administration of Quality Supervision, Inspection and Quarantine approved the protection of Moutai products in the original producing areas. On March 28th, 20 13, the former AQSIQ approved the adjustment of the protection name and scope of Moutai geographical indication products.

On June 2065438+2009 12, Maotai Group announced that it would stop using the trademark of "National Liquor Maotai" before June 30. On June 29th, 20 19, it was officially renamed as "Kweichow Moutai".

Extended data:

Maotai's application for the "national wine" trademark was opposed by many liquor companies. Since accepting the trademark application of "National Liquor Maotai" with the registration number of 8377467, from July 20 12 to June 20 13, dozens of trademark objection applications were submitted to the Trademark Review and Adjudication Board, including liquor enterprises such as Jiannanchun, Shanxi Fenjiu and Wuliangye.

From July 2065438 to July 2008, Maotai Company filed a complaint with the Trademark Review and Adjudication Board in Beijing Intellectual Property Court, demanding that the reexamination decision not to register Moutai be revoked.

In August of the same year, Maotai Company voluntarily withdrew the lawsuit, and the trademark of "National Liquor Maotai" was finally not approved for registration. At that time, Maotai issued a statement in official website, saying that it "fully respected and accepted" the decision of the Trademark Review and Adjudication Board not to register the "Moutai" trademark, and would withdraw the lawsuit application and apologize to the Trademark Review and Adjudication Board.

Later, Maotai's official WeChat account name was changed from "national wine Maotai" to "Guizhou Maotai". The words "national wine" no longer appear on the website of Maotai Liquor Co., Ltd., and its direct stores have also removed the publicity materials related to "national wine Maotai".

Baidu encyclopedia-maotai

People's Daily Online-Maotai's application for the trademark of "State Banquet" was rejected.