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Brand status of Hongta Liaoning Tobacco Co., Ltd.

After completing the reorganization, Hongliao Company can enjoy the national famous cigarette brands of Hongta Group, and has achieved good economic benefits and market reputation. ", big brand" strategic concept has taken a far-reaching step. The company currently produces famous cigarette brands such as "Great Hall of the People", "Yuxi", "Hongyun", "Hongtashan", "Congratulations on the New Year" and "Hongmei". Among them, the soft-pack "Great Hall of the People" has been included in the national cigarette product inspection It won the first place in sensory products. With an intangible asset value of 1.709 billion yuan, it became the only brand in Liaoning selected into the list of China's most valuable brands in 2003. In addition, the "Great Hall of the People" also won the "National Cigarette Excellence Award". "Brand", "Liaoning Province Famous Brand Product", "Liaoning Province Famous Trademark", "National Cigarette Product Quality Inspection 'Top Ten'", selected into the national "Catalogue of 100 Brands of Cigarette Products", and ranked among the "Top Three" in the country's comprehensive cigarette quality score, etc. An honor.