Humans have 23 pairs of chromosomes and grapes have 19 pairs of chromosomes, but they never realized that "wine" also has its own perfect genes! The well-known modern art master Peter Saville transformed science into visual color art by analyzing the genetic code of wine, showing a wine bottle packaging design that is different from the past!

The story of Peter Saville

Peter Saville, who was born in 1955, was famous for his early design of album covers. He was a co-founder of the independent music label Factory Records ( Factory)" has designed many popular works. At that time, it was the most industrial period in the British music scene. Savile's cover design not only successfully created a strong industrial punk atmosphere for the brand, but also helped the record company lay a market foundation , his personal influence has transcended the field of music and has become a visual artist with influence on contemporary popular culture.

As soon as this picture came out, many people may have said "I know this!" When it comes to one of Peter Saville's most classic designs, it definitely has to be it!

This is the "Unknown Pleasure" album cover designed by Savile in 1979 for the band Joy Division (Taiwanese translation "Happy Division"). Joy Division plays a decisive role in the British punk music scene. Although their name contains the word "Joy", their music style and lyrics are absolutely deep and low-key. People often describe their songs as "emotionless". Savile uses an all-black background with white lines and trembling lines like electric waves. The score is a metaphor for the artistic conception of "Unknown Pleasure". The inorganic tones are matched with the emotional tremors hidden in the lines, with strong rendering and tension. Many people who did not know the band Joy Division at first were attracted by this picture. I just started listening to their songs after I turned on the phone!

Peter Saville reinterpreted and designed the famous crocodile logo for Lacoste’s 80th anniversary at the end of last year. He retained the original green color scheme on a white background, only made graffiti changes on the crocodile icon, and randomly embroidered it on the crocodile logo. On the classic white POLO shirt, the image of some crocodiles has been simplified to only a few simple strokes, but it still does not detract from the brand recognition, injecting a lively and design atmosphere into the old brand!

This year, Peter Saville extended his design touch to the wine bottle, creating a 100% commemorative version of Hennessy V?S?O?P. Hennessy V?S?O?P launches an annual commemorative bottle every year as a prelude to the new year, inviting artists and designers to design it. The theme is different every year. This year, Peter was invited with the theme of "Gene" Saville is in charge, as for how to combine "wine" with "gene" which represents science? Saville found a great medium for conversion, which is "color".

Scientists once drew an ideal genetic code for grapes suitable for winemaking, and then applied the data-based genetic combination to the corresponding RGB code to transform it into a purely visual color map. Codes, a large number of colorful color blocks imply the order of perfect genes, which is the idea that Peter Saville wants to convey this time.

Inspired by genetic color theory, Peter Saville printed the color code representing high-quality cognac on the bottle, just like carrying a quality certificate with you XD

Each organism has its own unique genetic color map, of course, including V?S?O?P, but when people talk about "wine", most of the focus is on the taste or the production process, so this time Peter Saville intends to lead people to "see" the inner world of V?S?O?P through visual art.

Peter Saville interprets it with this concept, which not only provides everyone with knowledge, but also makes this annual commemorative wine more of a must-have classic and artistic value!

I have heard "V?S?O?P" since I was a child. Its original meaning is "Very Special/Superior Old Pale". The average aging age is 5 to 10 years. French Cognac (COGNAC) It is also considered the best brandy production area, so these words we often see on the bottles are actually proof of the basic identity of a wine!

In addition to the main visual inspired by genes, the bottle and outer packaging are also very attractive. The gradient golden bottle is elegant and delicate, and the very modern color pattern makes it even more attractive. Brilliant and bright.

This layer of golden gradient paint is directly applied to the glass wine bottle. It is not an ordinary removable plastic film. The one-piece glossy look is quite addictive! Another advantage of this construction method is that although the transparent glass wine bottle allows you to appreciate the amber liquid, once you finish drinking, only the bare wine bottle is left, which is really unsightly. However, this bottle does not have this problem at all. After drinking the wine, the outer bottle can continue to be placed in the wine cabinet as a collectible, without affecting its beauty at all~

Beautiful genes should not be hidden, and the outer box declares this annual product *** The extraordinary and multi-treasure design symbolizes the collection value of "COGNAC". After tasting the Cognac, put it back in the carton and it will still be a beautiful modern art collection.

Hennessy V?S?O?P conveys my feelings to you! Write down your blessings to your friends before 12/29. The blessings will be turned into unique color codes and will be displayed on the giant screen of Taipei 101 Hennessy on 12/31. Let your blessings shine in the New Year’s night sky. There are not many opportunities to have such an open and honest "Zoom Flash", so don't miss this rare opportunity~~ Go to Hennessy Wishes event

Explore more? The inner world of Hennessy V?S?O?P?< /p>

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