Hugo Boss Hugo Boss birthplace: German founder: Hugo Boss registered place: Meijingen brand line: Hugo Boss brands are divided into Boss-Hugo Boss, Hugo Boss and Baldessarini-Hugo Boss. The three brands mainly deal in men's and women's clothing, perfume, watches and other accessories. HUGO BOSS plays an important role in the international fashion world and is a classic brand in Germany. HUGO BOSS has always advocated the business philosophy of creating a professional image for successful people. HUGO BOSS, a German brand that rose in 1970s, does not advocate designer style, but conveys a popular men's style with a strong masculine advertising image. Both the design and the image are masculine, which is the kind of male image that pays great attention to social identity, without makeup or extra jewelry. This brand was founded by Hugo Boss in 1923, and started with the production of work clothes, waterproof clothes, raincoats and uniforms. Its design and image began to be very masculine, starting with men's clothing with a calm style, and it was not until 1972 that it officially set foot in the fashion world. HUGO BOSS men's wear has a complete series of goods, which is a standard model in the minds of many middle and high-level people, and maintains the first-class level of the largest men's wear manufacturer in Europe in terms of quality and workmanship. Mezingen, south of Stuttgart, is a small town with only 20,000 people. This is the location of BOSS's earliest factory, and later developed into a town with the most concentrated famous brand factories in Germany. There are nearly 40 brand-name specialty stores from Germany and all over the world. Goods are mainly clothing, shoes and toys, which are sold at ex-factory prices, attracting brand-name buyers from all over the world. Hugo Boss, the founder of boss brand, registered the "Hugo Boss" brand in Meiqinggen on 1923, and began to mainly produce work clothes and uniforms. 1948 launched men's wear and children's wear series, and launched high-end ready-to-wear series in 1960s. At that time, the decision-makers of the brand were inspired by their favorite medium-priced Pierre Cardin ready-to-wear and found the market position of Bos from Germany to Europe. For the white-collar middle class, they designed and produced clothes with small batch, high quality, high taste and moderate price, and soon succeeded, and the Bos brand went global. Today, the image of Dr. Bos is associated with professional white-collar workers, which was probably unexpected when Dr. Bos, who mainly produced work clothes, started his business in the 1920s. Hugo boss brand is divided into three brands: Boss hugo boss, HUGO BOSS and Baldessarini hugo boss. BOSS Hugo Boss is still the core brand of the company, mainly office workers' suits. Hugo hugo boss is designed for men with keen sense of fashion. Baldessarinil Hugo Boss is aimed at men with extraordinary taste and strict requirements. In terms of business strategy, Hugo Boss has different selling points according to the characteristics of its brands. Boss hugo boss is mainly sold in high-quality men's clothing retail stores; Hugo hugo boss sells some fashionable clothing stores; Baldessarini hugo boss takes high-end luxury men's clothing stores as its selling point. BOSS, HUGO and BALDESSARINI represent three different temperaments and life beliefs respectively. Whether it is clothing, leather goods or glasses, this classification is followed. After the success of the clothing kingdom, HUGO BOSS began to enter the perfume industry in the early 1980s. Its perfume products still follow these three series. In the German market, they will quit some retailers that are not suitable for Apollo's latest popular image as soon as possible, preferring to suffer losses rather than downgrade their own brands. This strategy has been widely and successfully applied. The men's and women's wear of HUGO BOSS, an international fashion brand, has always been loved by people all over the world for its elegant taste, modern design and impeccable quality. Today, HUGO BOSS brand has long been synonymous with fashion clothes in people's minds, and has been playing a leading role in the international fashion stage. Logos Interpretation BOSS's men's wear series has three different colors of logo, representing different styles and meeting the different needs of modern people. Black logo: high-quality fabrics, exquisite hand-made, reflect confidence and taste in the perfect dress, whether in the office, going out or formal occasions. Orange logo: casual wear series, far away from work, with some fresh, casual and unconventional meanings, suitable for unique personal style, but maintaining the good texture of BOSS. Green sign: intelligent detail processing, perfect tailoring, suitable for excellent athletes and active outdoor sports enthusiasts. Hugo Boss distribution Hugo Boss occupies a decisive position in the international men's wear market, and its marketing channels in more than 80 countries around the world can strongly prove this. Hugo Boss is spread all over the world: Europe (17 countries), Asia (12 countries), Oceania (2 countries), South America (2 countries) and North America (3 countries), with more than 1000 specialty stores. HugoBoss style Hugo Boss completely conveys a popular male clothing style with a strong male image.