Speaking of the Wanglaojijiaduobao decoration case, we have to trace back to the sensational trademark rights of Wanglaojijiaduobao in 2012. This was also the trigger of the dispute between the two parties in 2013. The decoration rights of both parties lie in " "The issue of ownership of the outer packaging and decoration rights of red cans", the focus of the dispute is mainly whether the trademark rights and decoration rights are separated. The laws cited by both parties are the National Anti-Unfair Competition Law, but their starting points are different. Jiaduobao believes that the outer packaging of the red can is designed by Jiaduobao and has been created with many years of hard work. It is part of the attributes of a "well-known trademark", even though "Wanglaoji" had previously been "The trademark has been ruled to belong to Guangzhou Pharmaceutical, but the outer packaging and trademark can be separated. It should belong to Jiaduobao, which has worked hard for it. Guangzhou Pharmaceutical's behavior has damaged the unique packaging and other rights of well-known products. However, Guangzhou Pharmaceutical believes that the Wong Lo Kat trademark and the outer packaging are inseparable. Since the Wong Lao Kat trademark has been acquired by Guangzhou Pharmaceutical, the packaging also belongs to Guangzhou Pharmaceutical. The so-called well-known products still refer to "Wang Lo Kat", not the current "Jiaduobao" ".
The melee between Jiaduobao and Guangzhou Pharmaceutical has been going on for too long. From the disputes over "decoration rights" and "the best sales brother" to the positive and extreme behavior of employees, it seems that Jiaduobao and Guangdong Pharmaceutical have been fighting each other for too long. Guangzhou Pharmaceutical did not gain much benefit from the competition, but suffered greatly from it. The arbitration result of the “trademark case” in May 2012 not only failed to become the “settling point”, but instead became the “starting point” for many disputes in the future.
After the dispute over the trademark rights and advertising slogans between Jiaduobao and Guangzhou Pharmaceutical, the two sides have spread the war to the "red can dispute" over packaging: Guangzhou Pharmaceutical Group, which has always presented itself as a green box, After obtaining the "Wanglaoji" trademark, the red canned Wonglaoji was immediately launched. Two products with very similar packaging, Jiaduobao red canned herbal tea and the red canned herbal tea produced by Guangyao, were sold at the same time on the market. This triggered the rise of Guangzhou Pharmaceutical. The legal dispute between the group and Jiaduobao regarding the "packaging and decoration" of goods.