1. First of all, we should choose and determine the registration category and similar groups and projects according to the business situation. Trademarks are registered in categories, similar groups and projects. When choosing these, you should have a sense of extension and defense. In order to leave room for development in the future and let the trademark value be transmitted in the industrial chain, it is suggested to give consideration to the upstream, such as fabrics, and the downstream, such as physical store sales and online sales.

2. After choosing the registration category, similar groups and projects should consider trademark design. On the one hand, trademark design should avoid the items prohibited by the trademark law, on the other hand, it should pay attention to avoiding prior rights. Prior trademark rights need to be evaded by trademark inquiry. Therefore, it is necessary to query while designing, so as to avoid the result that the design fee is spent, but it cannot be registered. On the other hand, the words and graphics of trademarks should be novel, avoid prior rights, and be simple and easy to remember. After all, the purpose of trademark registration is to let consumers and the market remember that clothes come from you. If you can't remember, you can't achieve the effect. In addition to prior registration of trademarks, other prior rights, such as copyright and patent rights, also need to be investigated.

3. Thirdly, choose a reliable consulting agency to avoid mistakes in trademark application. It is necessary to examine not only their qualifications, but also their professional ability and professionalism through consultation, and whether there are mature systems and processes.

I hope this firm can help you.