As for which way to choose, you still need to consider and decide for yourself.
First of all, go it alone
1, advantages
The biggest advantage of going it alone is high financial freedom, less expenses to pay, relatively free decoration style, relatively low risk, and convenient turnover even if the products are outdated, because investors can re-select new projects according to the choice of decoration and store location. There is no need to pay the penalty of the leader. In short, the capital chain is relatively more stable and the profit earned may be higher. There is also a lot of room for development.
2. Disadvantages
Generally speaking, there are two options for going it alone, one is to open a traditional offline store, and the other is to do internet catering.
1. offline store, the preliminary preparation is very painful. Compared with joining, the early stage of opening a store will experience a long period of suffering. Without the support and help of chain brands, all the processes are on their own, such as handling business licenses, site selection, decoration, determining store names, opening promotions and so on. And every trivial task takes a lot of energy.
2. Internet catering must be proficient in Internet thinking and technology. If you don't have much money at first, you don't have to open a store, for example, to do online and enter the takeaway platform. There are many differences between Internet catering and traditional catering. The most important thing is to use the Internet to drain food. However, this kind of food experience drainage mode that focuses on online experience rather than reality is not sustainable. If we can use Internet thinking and technology to improve the taste, service quality and management efficiency of food, Internet catering enterprises may be able to go further.
Second, join
1, advantages
The most direct benefit brought by joining the milk tea brand is the market influence of a mature brand and the support in the early stage of opening a store. It includes all kinds of complicated procedures, store location, design, decoration, opening, menu setting, food distribution, the formulation of initial marketing plan and the sharing of successful store management experience. In the early stage, we must choose brand cooperation with high trust and high reputation, otherwise it may be counterproductive.
2. Disadvantages
But joining a dairy store will also make you lose your high income and freedom of development.
1. In addition to all kinds of necessary expenses for opening a store, you have to pay a large initial fee. Maybe there are other expenses waiting for you later.
2. When choosing the joining method, the freedom of the store development will also be limited, such as the decoration style, materials and meal setting of the store. Headquarters will have various requirements, and stores must follow them.
3. It is difficult to transform after entering the business. Because at present, most chain brands do whatever is popular in the market. The popular cycle of general categories is not long. After the popularity period, the brand will switch to other things, and franchisees will be "beaten" if they don't transform. However, even if the products are out of date, it is difficult for franchisees to change the direction of food business if they are still in the cooperation period. Unless you close the store and reopen it, your previous investment will be wasted.
Join the milk tea brand, there are many milk tea brands on the market, exactly the same. It is undoubtedly difficult for beginners to judge. Choosing a bad milk tea brand, the early market space, it is easy to enter the routine of milk tea brand.
In fact, the problems encountered in opening a shop with your own brand can be avoided:
1, technical training is immature.
2. Store decoration and site selection
3. There is no channel to buy raw materials.
4, problems encountered in the process of opening a shop.
So it is very important to choose a reliable and professional training institution:
1, no joining management fee.
2. Training and teaching are more humane, effective and short-lived.
3. Tailor-made decoration scheme and store address for cooperative users.
4. Promotion and marketing of tea shop
5. Follow-up new product innovation release.
Benefits: a lot of unnecessary expenses were saved in the early stage, and the risk of opening a store was set as low as possible. On the one hand, it will get technical training and teaching from the headquarters, a good shop-opening organization, and at the same time, it will also help you plan the renovation plan, brand shop opening, operation and promotion. The cost is simple and transparent, and the flowers are their own money anyway.
Yuci Wei Yuan Catering Management Co., Ltd. is a professional modern catering management company, which specializes in training series of traditional tea drinks of network celebrities such as milk tea, fruit tea, milk cover and fresh milk, including cocktails and Hong Kong-style desserts. The company has established a professional training system for the whole industry chain, such as operation team, technical team, shop opening system, distribution system, publicity system and product research and development, which can provide students with all-round protection such as brand name, site selection support, technical support, operation support, opening support, logistics support and regional protection.
Tips: Investment is risky, so you should be cautious when joining.