Trademarks protect trademark registrants by ensuring that they have the exclusive right to mark goods or services or license others to use them for compensation. The term of protection is ten years from the date of the announcement of trademark registration, but after the expiration, the trademark can be extended indefinitely by paying extra. 1. Trademarks are marks used on goods or services and cannot be separated from or attached to goods or services. 2. A trademark is a sign that distinguishes it from other people's goods or services, and it has obvious functions and is easy for consumers to identify. The composition of a trademark is an artistic creation. 3. Trademarks are visual symbols composed of characters, graphics, letters, numbers, three-dimensional symbols and colors, and the combination of the above elements. This trademark is exclusive. The purpose of using a trademark is to distinguish it from other people's goods or services and facilitate consumers' identification. Therefore, the owner of a registered trademark enjoys the exclusive right to his trademark and is protected by law. Without the permission of the registered trademark owner, no one may use the same or similar trademark without authorization, otherwise it will constitute an infringement of the exclusive right of the registered trademark owner and bear corresponding legal responsibilities. 5. Trademarks are valuable intangible assets. Trademark represents the quality and reputation of the trademark owner's production or operation, as well as the reputation and image of the enterprise. Trademark owners make trademarks valuable and increase the added value of goods through the creativity, design, application for registration, advertising and use of trademarks. The value of a trademark can be determined by evaluation. Trademarks can be transferred with compensation, and others can use them with the consent of the trademark owner. 6. Trademark is the carrier of commodity information and a tool to participate in market competition. The competition between producers and operators is the competition of the quality and reputation of goods or services, and its manifestation is the competition of brand awareness. The higher the brand awareness, the stronger the competitiveness of its goods or services.