I think it is reasonable. Apple’s move not only protects its own intellectual property rights, but also serves as a wake-up call to companies or individuals who counterfeit and steal other people’s money. Such rogue things are not allowed. Yes, if you do something, you will have to bear legal responsibility, instead of just letting it go without any pain and no one will care. For example, in this incident, Apple seems to be arrogant, but this is its legitimate rights and interests, and it is just protected through reasonable channels. The creative direction of the startup company's icon is the same as Apple's, with fruit as the standard, so it is inevitable Apple will send a lawyer's letter to the startup.

In the face of this trademark crisis, this company has adopted an online petition, hoping that the majority of netizens will persuade Apple to give up the lawsuit and give them a way to survive, because the cost of litigation with Apple is very expensive. Up to tens of thousands of dollars.

Actually, when this company didn’t make a petition, I was quite supportive, but he gave me the feeling that I was weak and I was reasonable, like saying that a company as big as Apple shouldn’t bully us. These small companies. I want to use the pressure of public opinion to force Apple to stop this lawsuit.

This is rogue behavior. Whether the trademark is infringed or not, if you have confidence in yourself, you must bear this lawsuit and let the judge judge it fairly; if you have some issues with your own trademark, If you are flustered, do you still have the nerve to write a petition?

The current phenomenon of intellectual property infringement is very serious, and it is also very difficult to defend intellectual property rights. There will be disputes in obtaining evidence and verification, but you cannot stop protecting your rights and interests just because of difficulties. It will only make more people disrespect the output of knowledge and turn a blind eye to infringements.

I just saw a video network yesterday where several big Vs were complaining that their creativity had been stolen. They copied every word of the theft, the same scene, the same tone of voice, everything was copied. There are really many such phenomena, but some people can only send a video to clarify, instead of using the law to protect their rights and interests, which directly leads to the rapid growth of these unhealthy trends.

Therefore, using the law to protect your intellectual property rights can deter the people around you, reduce plagiarism, and create more different styles.